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PeC: Are Tabbed Browsers Bad for Business?

When tabbed browsing was introduced, life on the Internet got a whole lot easier. No more hunting around for the right browser window, and no more wasting time clicking 15 different Xs.

Tabbed browsing is a feature in modern browsers. Instead of opening new web pages in separate windows, users click tabs to toggle between web sites.

Using tabs is one of the most appreciated features (and was a key selling point for people to install FireFox back when Internet Explorer hadn’t yet implemented tabbed environments). Businesses, however, may be losing money when page links are coded to open in a new window, which is a common action when wanting to provide more information without having the user leave the current page.

The problem with tabs is they make it easier for people to forget what they were doing, which web pages are actually open or simply not notice that a new tabbed was opened after clicking on a link (sometimes the perception is that the link is broken and does nothing).

Read more at Practical eCommerce

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Written by:
Pamela Hazelton
Published on:
July 21, 2010
Thoughts:
1 Comment

See more in: Ecommerce, Mistakes That KillMore about: browsers, practical ecommerce, shopability, usability

About Pamela Hazelton

Avid writer. Business marketing and ecommerce. Contributing Editor to Practical Ecommerce & writer on Medium. // Reward yourself a little every day.
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