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PeC: Shopability First, Then Social Media

Social Media is taking the Internet by storm. So much so, that I’m noticing a decline in focus on the usability and functionality of a site.

This begs the question: Are online retailers attempting to use social media as the sole means to build or rebrand their business overnight? If the answer for anyone reading this is yes, then ecommerce, as you know it, is about to take a serious dive.

Read more at Practical eCommerce

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Written by:
Pamela Hazelton
Published on:
May 13, 2010
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See more in: Ecommerce, Mistakes That Kill, PeC ArticlesMore about: conversion, Ecommerce, marketing, practical ecommerce, shopability, social media, usability

About Pamela Hazelton

Avid writer. Business marketing and ecommerce. Contributing Editor to Practical Ecommerce & writer on Medium. // Reward yourself a little every day.
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