PeC: Pros and Cons of Four Checkout Methods
This month’s conversion article for Practical eCommerce focuses on four common checkout methods and how they work.
There are hundreds of studies on the subject of shopping cart abandonment. Companies offering recovery-type services often rely on these statistics to tell us how their products can help. What are missing from the big picture, however, are the various reasons for abandonment. This is data that requires true interaction, via online shopper surveys and comments.
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