It’s common practice to focus on trends, design and shopability to (hopefully) increase and maintain sales. For the most part, these topics play a major role in a site’s sell-through rate. Let’s not, however, overlook the less obvious reasons shoppers may be abandoning your online store.
Your return policy can make or break a sale all on its own. Consumers want to feel comfortable about their purchases, and part of that comfort is knowing they can reach out to you if there’s a problem.
Pamela Hazelton is a senior contributor to Practical eCommerce.