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PeC: 10 Ecommerce Checkout Strategies

When we hear the word β€œconversion” we often think landing pages, category and product page layouts and overall navigation. Let’s not forget the final point of conversion: the checkout process.

The checkout page(s) are your last chance to seal the deal and complete a sale. The process itself can make or break the transaction. Confused shoppers may contact you for assistance, but they account for a small percentage of people who have difficulties. The majority of shoppers encountering checkout problems will simply abandon shopping carts and look elsewhere.

Read the full article at Practical eCommerce

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Written by:
Pamela Hazelton
Published on:
February 24, 2011
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See more in: Ecommerce, Mistakes That Kill, PeC ArticlesMore about: conversion, Ecommerce, Mistakes That Kill, practical ecommerce, shopability, usability

About Pamela Hazelton

Avid writer. Business marketing and ecommerce. Contributing Editor to Practical Ecommerce & writer on Medium. // Reward yourself a little every day.
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