It’s an online store’s job to educate consumers about the products it sells. We tell visitors how products work and why they need (or should want) to buy them. We do all this with the goal of making money.
When it comes to Social Media, however, most ecommerce sites make the assumption that their visitors know what to do… Then we sit back and wait – and wait – for better results, and wonder why they don’t come as quickly as we’d like…
Read more at Practical eCommerce
