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PeC: Eight Copywriting Rules for Increasing Conversion

When merchants talk about ecommerce conversion, it usually centers around design, button placement and ease of checkout. The process, though, actually starts the second someone lands on any web page. This is why textual content is so important.

Here are eight rules for using text on your ecommerce site that eliminate confusion, welcome your new visitors and otherwise answer all questions about your products.

Read more at Practical eCommerce

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Written by:
Pamela Hazelton
Published on:
July 22, 2010
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See more in: Converting, Ecommerce, PeC ArticlesMore about: conversion, copywriting, Ecommerce

About Pamela Hazelton

Avid writer. Business marketing and ecommerce. Contributing Editor to Practical Ecommerce & writer on Medium. // Reward yourself a little every day.
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