eCommerce, Shopability & webOS
PeC: Eight Copywriting Rules for Increasing Conversion
When merchants talk about ecommerce conversion, it usually centers around design, button placement and ease of checkout. The process, though, actually starts the second someone lands on any web page. This is why textual content is so important.
Here are eight rules for using text on your ecommerce site that eliminate confusion, welcome your new visitors and otherwise answer all questions about your products.
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What Google’s Instant Search Means for the Little Guy
about 10 hours ago - 3 comments
Share Yesterday Google launched its Instant Search functionality, and the Internet was all a-Twitter (and a-Facebook and a-Buzz) about how the new feature will affect Google itself. Some argue the change will kill Search Engine Optimization (SEO); others that it will kill Google’s paid placements. The reality is, Google Instant affects only the search method
Why It Pays to Ask Customers What They Want
about 6 days ago - 1 comment
Dedicated users of the story submission and rating site Digg.com are still revolting against the site’s new design and features. Adding insult to injury, they aren’t just voicing their disapproval with comments and direct posts, either. Users are “digging” stories that are auto-submitted from Reddit – Digg’s major competitor.
Are you losing sales because you aren’t soliciting and considering customer feedback?
PeC: Pros and Cons of Four Checkout Methods
about 2 weeks ago - No comments
There are hundreds of studies on the subject of shopping cart abandonment. Companies offering recovery-type services often rely on these statistics to tell us how their products can help. What are missing from the big picture, however, are the various reasons for abandonment. This is data that requires true interaction, via online shopper surveys and comments.
The Reality of Blogging for Sales
about 2 weeks ago - 2 comments
Blogs can help support ecommerce sites, but they require dedication and posting consistency. You also need to realize what to expect – including a higher bounce rate on blog pages when posting links via social media.
Most eCommerce Sites Ignore the All-Important
about 1 month ago - 3 comments
I’ve been working in the world of ecommerce for more than a decade. I’ve watched technology change the rules, and rules change technology. One thing, however, has remained pretty consistent. Sadly, it’s the reason so many online stores continue to struggle while, even in a crippling economy, others are meeting or exceeding previous years’ sales totals.
Don’t Let Statistics Fool You
about 1 month ago - 1 comment
They’re the driving force behind product and service development. They’re also a key reason so many people are disappointed with one or more features of the tech devices they use. There’s more than meets the eye when it comes to companies driving their businesses based on what others say – and it could be costing you money you don’t need to spend.
Still Think Going Social is Worthless?
about 1 month ago - 3 comments
It’s hard to ignore some 1.73 billion Internet users. Don’t take my word for it, though. Check out the in-depth video stats by JESS3.
Microsoft Tag: The QR Code on Steroids
about 1 month ago - 8 comments
Microsoft Tag offers up more features using a colorful, visually appealing scan code. Custom tags let you integrate brand imagery and logos, and analytics let you track campaigns.
Using QR Codes to Push Mobile Business
about 1 month ago - 5 comments
Still delaying a mobile version of your online store or web site? If my previous post hasn’t convinced you, maybe QR Codes will. After all, people are already using them to find hidden goodies – like Calvin Klien’s uncensored video showing off their new jeans.
Originally designed for tracking parts in manufacturing, QR Codes are becoming increasingly popular in advertising and content pushing on mobile devices.
Amazon Proves Mobile Site Worth Investment
about 1 month ago - No comments
If you aren’t investing in your company’s future, you might as well be prepared to pass up a potentially big market.
