Last month I talked about the future of eCommerce being in the palm of our hands – that is, mobile commerce. I’m still met with many naysayers on the topic. So many online store owners simply don’t see the value in making a portable version of their product catalog.
But, consider this: Amazon topped $1 billion in mobile sales in the last 12 months alone. $1 billion – that’s a nice big chunk of change. What we don’t know is how many of those sales occurred due to lack of mobile shopping sites in general. After all, if there’s only one mobile site you can find that carries a product you need to order while riding the train, what choice do you have?
The way I see it, if you aren’t investing in your company’s future, you might as well be prepared to pass up a potentially big market. Sure, it will be several years before mobile shopping will gain a hefty percentage of total eCommerce sales, but the early adopters in the game stand to do far better than those who wait until the visual proof is there.