eCommerce, Shopability & webOS
Amazon Proves Mobile Site Worth Investment
Last month I talked about the future of eCommerce being in the palm of our hands – that is, mobile commerce. I’m still met with many naysayers on the topic. So many online store owners simply don’t see the value in making a portable version of their product catalog.
But, consider this: Amazon topped $1 billion in mobile sales in the last 12 months alone. $1 billion – that’s a nice big chunk of change. What we don’t know is how many of those sales occurred due to lack of mobile shopping sites in general. After all, if there’s only one mobile site you can find that carries a product you need to order while riding the train, what choice do you have?
The way I see it, if you aren’t investing in your company’s future, you might as well be prepared to pass up a potentially big market. Sure, it will be several years before mobile shopping will gain a hefty percentage of total eCommerce sales, but the early adopters in the game stand to do far better than those who wait until the visual proof is there.
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What Google’s Instant Search Means for the Little Guy
about 10 hours ago - 3 comments
Share Yesterday Google launched its Instant Search functionality, and the Internet was all a-Twitter (and a-Facebook and a-Buzz) about how the new feature will affect Google itself. Some argue the change will kill Search Engine Optimization (SEO); others that it will kill Google’s paid placements. The reality is, Google Instant affects only the search method
Why It Pays to Ask Customers What They Want
about 6 days ago - 1 comment
Dedicated users of the story submission and rating site Digg.com are still revolting against the site’s new design and features. Adding insult to injury, they aren’t just voicing their disapproval with comments and direct posts, either. Users are “digging” stories that are auto-submitted from Reddit – Digg’s major competitor.
Are you losing sales because you aren’t soliciting and considering customer feedback?
Nielsen Tells Us Not To Ignore Mobile Devices
about 1 week ago - 2 comments
Earlier this month Nielsen produced a report detailing what Americans do online with their computers, laptops and mobile devices. The data is key to online store owners – telling us people use their smartphones heavily for email, social media and video watching.
The Reality of Blogging for Sales
about 2 weeks ago - 2 comments
Blogs can help support ecommerce sites, but they require dedication and posting consistency. You also need to realize what to expect – including a higher bounce rate on blog pages when posting links via social media.
Don’t Let Statistics Fool You
about 1 month ago - 1 comment
They’re the driving force behind product and service development. They’re also a key reason so many people are disappointed with one or more features of the tech devices they use. There’s more than meets the eye when it comes to companies driving their businesses based on what others say – and it could be costing you money you don’t need to spend.
Still Think Going Social is Worthless?
about 1 month ago - 3 comments
It’s hard to ignore some 1.73 billion Internet users. Don’t take my word for it, though. Check out the in-depth video stats by JESS3.
Microsoft Tag: The QR Code on Steroids
about 1 month ago - 8 comments
Microsoft Tag offers up more features using a colorful, visually appealing scan code. Custom tags let you integrate brand imagery and logos, and analytics let you track campaigns.
Using QR Codes to Push Mobile Business
about 1 month ago - 5 comments
Still delaying a mobile version of your online store or web site? If my previous post hasn’t convinced you, maybe QR Codes will. After all, people are already using them to find hidden goodies – like Calvin Klien’s uncensored video showing off their new jeans.
Originally designed for tracking parts in manufacturing, QR Codes are becoming increasingly popular in advertising and content pushing on mobile devices.
PeC: Eight Copywriting Rules for Increasing Conversion
about 1 month ago - No comments
When merchants talk about ecommerce conversion, it usually centers around design, button placement and ease of checkout. The process, though, actually starts the second someone lands on any web page. This is why textual content is so important.
What is PA-DSS and Why Should I Care?
about 1 month ago - 2 comments
Now that it’s a requirement, online store owners are finally starting to get the term PA-DSS drilled into their heads. I’ve spoken about this for some time, but it seems far too few merchant account providers took time to notify companies early and often. Some companies are already being charged monthly fees for not following the global security standard.
