The largest online retailer of vintage style wall decor, furniture, t-shirts and unique gifts, Retro Planet has a vast product database. My company previously handled development and web design, but now I’ve shifted gears into handling social media marketing, email marketing, blog content management and related tasks.
This company’s social presence is rapidly growing, and it goes well beyond Facebook and Twitter. RetroPlanet’s Fancy profile has more than 35,000 unique followers, and its Pinterest boards feature more than 7,700 pinned products, design ideas, vintage advertising images and old photos.
While this company has registered profiles on more than 60 various networks, focus is put on those that gain the interest of Retro Planet’s target audience. Tests are constantly being run to determine the feasibility of posting content on new or recently established sites.
Retro Planet leverages YouTube for product videos, installation instructions and information about the company. The majority of its videos are watched via other networks or as embeds in its Planet Retro blog.
Planet Retro focuses on three core fields which all appeal to its customers: memories, decorating and gift-giving. Topics are rotated often to keep content fresh and appealing – each week there is focus on a design tip or how-to, a “remember when” and a product spotlight.
While my duties sometimes shift, I have been working with Retro Planet for more than 10 years. Even with all the focus on “yesteryear”, the content and product lines remain fresh.