Launched August 2014, Halloween Forevermore is a content-driven website that celebrates Halloween every day. The site features fiction, articles, movie reviews, recipes, artwork and more.
For this project the client provided all custom art design, including the entire top navigation, in a layered Photoshop file. Several revisions were made to produce exact placement of the tombstones and pumpkins, which varies when viewing on smaller screens and mobile. Plugins to assist in managing an editorial calendar, expansive search and search engine optimization give the site’s editor, Terry M. West, full control over the content and how it is shared across social media networks.
Halloween Forevermore’s store launched with just five products, but the staff expects more to be added very soon.
Halloween Forevermore understands its target audience, and prefaced each wax warmer with a little poem about the “character”. This type of personal touch goes a long way to letting visitors know you understand them. In turn, it helps sell product.
This site was the fastest I’d ever launched – it was plotted and developed in less than a month. Readership picked up very quickly, as did social sharing. Since the manager of the site is quite involved in the horror market, he’s able to reach a much broader audience than someone who was just getting their feet wet. Still, launching any new site is tricky. Halloween Forevermore, though, is off to a good start.