Pamela Hazelton » Publications http://www.pamelahazelton.com eCommerce, Shopability & webOS Mon, 07 Nov 2011 19:23:16 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 PeC: Key Details for Effective Product Descriptions http://www.pamelahazelton.com/ecommerce/pec-product-key-details/ http://www.pamelahazelton.com/ecommerce/pec-product-key-details/#comments Fri, 25 Mar 2011 04:01:10 +0000 Pamela http://www.pamelahazelton.com/?p=2440 When describing products and services, remember that consumers want to know why they need those items. Use bullet points and lists to present need-to-know information in an easy-to-read format. Furniture stores, for example, would use bullet points to display measurements, color and material. A site selling iPods would use bullet points to list storage capacity, included accessories and color availability, or comparison lists to help guide the shopper to the best device.

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© Pamela Hazelton, ALL RIGHTS RESERVED Originally published on 2011/03/24.
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