When describing products and services, remember that consumers want to know why they need those items. Use bullet points and lists to present need-to-know information in an easy-to-read format. Furniture stores, for example, would use bullet points to display measurements, color and material. A site selling iPods would use bullet points to list storage capacity, included accessories and color availability, or comparison lists to help guide the shopper to the best device.
March 24, 2011 by Leave a Comment