eCommerce, Shopability & webOS
Social Media
Facebook, Twitter, LinkedIn. Ignoring social media’s existence is costing you money. Don’t believe me? What are your competitors doing to drum up new business?
Why It Pays to Ask Customers What They Want
Sep 3rd
Dedicated users of the story submission and rating site Digg.com are still revolting against the site’s new design and features. Adding insult to injury, they aren’t just voicing their disapproval with comments and direct posts, either. Users are “digging” stories that are auto-submitted from Reddit – Digg’s major competitor.
Are you losing sales because you aren’t soliciting and considering customer feedback?
Nielsen Tells Us Not To Ignore Mobile Devices
Aug 31st
Earlier this month Nielsen produced a report detailing what Americans do online with their computers, laptops and mobile devices. The data is key to online store owners – telling us people use their smartphones heavily for email, social media and video watching.
Are Employees Using Social Media Costing You Business?
Aug 26th
“We’re like private investigators trying to find out info about a company,” a reader said, referring to how many of us research providers and manufacturers online. “And their actions reflect on that company. I base my decision to do business with a company on what their employees say or do.”
The Reality of Blogging for Sales
Aug 23rd
Blogs can help support ecommerce sites, but they require dedication and posting consistency. You also need to realize what to expect – including a higher bounce rate on blog pages when posting links via social media.
No Thanks, Best Buy, et al
Aug 19th
This week, Mashable reported on Best Buy’s latest social media marketing campaign: auto checking in customers who have an iPhone. According to the article, Best Buy will use shopkick to auto-login shoppers not via GPS, but rather, via a store sensor. Those running the shopkick app on iPhone and Android (to be released soon) devices will earn rewards.
Why are they ignoring users of “other” devices? You tell me…
You’re a Loser on Twitter If…
Aug 11th
Sometimes I’ve just gotta tell it like it is… no holds barred…
Here’s 10 actions that make a Twitter loser. How many apply to you?
Question of the Week: Do You Study Why People Unfollow You?
Aug 9th
From telling us who stopped following our Twitter accounts (and when) to graph timelines, online services aim to help us find out where we went wrong. Have you ever used these services?
Confessions of a Social Media Naysayer
Aug 8th
Just five days into the social media and PR campaign to push for the completion of his film, blind director Joe Monks was spotlighted during two segments on CBS affiliate WINK News. He was a social media naysayer, and now admits he was totally wrong.
Don’t Miss the Boat on Location-Based Social Networks
Jul 29th
Forrester Research’s report tells marketers to hold off on Location-Based Social Network efforts, stating Foursquare and the likes are not worth the trouble. I say getting in on the ground floor can provide bigger benefits when these services gain more popularity.
Still Think Going Social is Worthless?
Jul 27th
It’s hard to ignore some 1.73 billion Internet users. Don’t take my word for it, though. Check out the in-depth video stats by JESS3.
