After just a day, Facebook's Reactions is taking the social world by storm. Whether users love it or hate it, they're using it. And we're already seeing boosts in post engagement as a result. Translation: Smaller businesses and professional pages can leverage results to provide more relevant … [Read more...] about Facebook’s Reactions Already Showing Engagement Rate Boosts
Facebook has rolled out reaction buttons for posts. These emoji-style buttons allow users to do more than like what you post. They can love it. They can laugh at what you said, and express amazement, sadness (unlike) and anger (hate). While some page owners and marketers don't care for the … [Read more...] about How Facebook’s New Reaction Buttons Will Help with Marketing
I get this question all the time. I've also been sharing with fellow Periscope users the need to educate their target audiences about the social tool that took off like a rocket. Simply put, so many people - even ones active on social media - either haven't heard of Twitter's live streaming network, … [Read more...] about What is Periscope?
A recent study by Curalate reveals that, as a whole, marketers are failing when it comes to generating the right creatives for each channel. While 86% of marketers agree that the type of channel (social, email, online ads, etc.) dictates which image to use, 78% say they wind up using the same … [Read more...] about Study Shows Marketers Having Difficulty Reaching Target Audiences Properly
Finally. Google is listening. When the search giant forced us to connect a Google+ profile to a YouTube channel, things got difficult. In fact, one client's YouTube channel is still tied to an employee's Google+ account instead of the rightful owner, despite several attempts to disconnect it from … [Read more...] about Google Nixing Tying a Plus Profile Across Services & Channels
It's that time of year again - when thousands of online business owners and marketers attend a 3-week-long virtual event designed to increase brand recognition, website traffic and ecommerce conversions. The Social Media Success Summit (SMSS) is the place to gain in-depth knowledge and proven … [Read more...] about Save 60% on Social Media Success Summit 2015
Creating great content is only the first step in attracting visitors and boosting conversions. People have to be informed about the existence blog posts and articles. CoSchedule, an editorial calendar and social media planner for sites running WordPress, saves time and frustration when it comes to … [Read more...] about CoSchedule: The WordPress Calendar and Social Post Scheduler Everyone Needs
Social media networks are ever-changing. Not only in features, but also in the audiences that use them. The top trend over the last year has been the growth of image-focused social networks — particularly Pinterest, Instagram and Snapchat — among specific demographics. Facebook was once a top-choice … [Read more...] about Who’s Using the Top Social Networks?