Thanksgiving has nearly disappeared at many retail outlets, as companies push customers into holiday shopping even before …
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PeC: Increase Conversions with Alternate Payment Methods
Ten years ago, PayPal was the ideal solution for small businesses that couldn’t justify the high costs of a merchant account. In …
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PeC: 11 Ways to Increase Conversions on Mobile Devices
Last November, while stuck in a waiting room, I shopped for Christmas presents via my smartphone. Few of the stores I visited had …
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PeC: Using the Return Policy to Convert Shoppers into Customers
It’s common practice to focus on trends, design and shopability to (hopefully) increase and maintain sales. For the most part, …
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