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You are here: Home / Archives for PeC Articles

Little-known Holidays Can Boost Traffic and Sales (PeC)

August 8, 2018 by Pamela Leave a Comment

Little-known Holidays Can Boost Traffic and Sales (PeC)

August 10 is National Lazy Day. While that might not be something you celebrate, you can bet hashtags and memes about laziness will be shared across social media. “National days” — most of which give recognition to oft-ignored things, issues, or actions — have taken the internet by storm. There are more than 1,500 national days, weeks, and months, and savvy marketers know how … [Read more...]

What to Include in Navigation for Higher Conversions

July 25, 2015 by Pamela Leave a Comment

What to Include in Navigation for Higher Conversions

With the average attention span of online shoppers decreasing — reportedly, we now have no more than 8 seconds to inform web visitors of important details — the tried-and-true methods of navigation are changing. For years, the most common way to present shipping details, guarantees, size charts, and other pertinent product and order information has been incorporating links … [Read more...]

PeC: How to Boost Sales on Gift-giving Pages

May 9, 2015 by Pamela Leave a Comment

PeC: How to Boost Sales on Gift-giving Pages

During the holidays, specialty stores often see boosts in traffic as people hunt for both common and unique gifts. Most other stores put a great deal of focus on the Christmas shopping season, but nearly any ecommerce site can benefit year-round. Read My Post at PracticalEcommerce > … [Read more...]

PeC: Optimizing Price for Products with Attributes, Options

April 25, 2015 by Pamela Leave a Comment

PeC: Optimizing Price for Products with Attributes, Options

Many products sold online come in different colors, sizes, and flavors. When it comes to displaying such items to shoppers, it is important to make clear the options as well as variations in price. There are two primary ways to display differences in price for items with configurable options. One is to display the upcharge amount — i.e., additional cost — and the other is to … [Read more...]

PeC: Visitors’ Devices Affect Conversions

April 15, 2015 by Pamela Leave a Comment

Narrowing down the problem spots in an online store is not a simple task. While analytics shows us which pages and content performs better than others, we often miss the differences between desktop and mobile shoppers. Read my post at PracticalEcommerce … [Read more...]

PeC: Customize the Search Page to Increase Ecommerce Sales

November 30, 2014 by Pamela Leave a Comment

One of the most ignored features of the online store is the search page. It typically provides too many irrelevant results, or worse, none at all. Even the biggest online retailers miss the boat when it comes to providing highly relevant results based on a shopper’s search terms. Yet this single page can drive a significant amount of conversions for even the smallest of online … [Read more...]

PeC: 10 Last-minute Ways to Increase Holiday Conversions

November 24, 2014 by Pamela Leave a Comment

It’s crunch time. If you procrastinated the proper planning for this now-current holiday shopping season, not all is lost. While there’s no time to completely revamp the online store itself, there are some quick-and-dirty ways to boost conversions, providing you have incoming traffic. Read my post at PracticalEcommerce … [Read more...]

PeC: Drive Ecommerce Conversions with First-person Statements

October 6, 2014 by Pamela Leave a Comment

If you want more people to create accounts, subscribe to your mailing list, and actually complete the checkout process, you have to stop telling them what they should do, and let them tell you what they want to do. Especially when the desired outcome is exactly the same. Read my post at PracticalEcommerce   (published by PracticalEcommerce on 10/06/2014) … [Read more...]

PeC: 5 Ways to Promote Multi-Item Orders

October 21, 2011 by Pamela Leave a Comment

Thanksgiving has nearly disappeared at many retail outlets, as companies push customers into holiday shopping even before Halloween candy has had a chance to be cleared from the shelves. Shoppers are quickly reminded that Christmas is less than 10 weeks away, and they’ll be combing online resources and stores to find the best deals. Key decision-making offers include free or … [Read more...]

PeC: Increase Conversions with Alternate Payment Methods

June 24, 2011 by Pamela Leave a Comment

Ten years ago, PayPal was the ideal solution for small businesses that couldn’t justify the high costs of a merchant account. In its infancy, the growth of PayPal user accounts came from smaller merchants. PayPal later became the norm for eBay and large etailers because it allowed people without credit cards to shop online. Today, more and more online consumers are flocking … [Read more...]

PeC: 11 Ways to Increase Conversions on Mobile Devices

May 27, 2011 by Pamela Leave a Comment

Last November, while stuck in a waiting room, I shopped for Christmas presents via my smartphone. Few of the stores I visited had a mobile site, making the navigation and checkout process time consuming and frustrating. I gave up on several, seeking out their competition. I am not alone... Read full article at Practical eCommerce   Pamela Hazelton is a senior … [Read more...]

PeC: Using the Return Policy to Convert Shoppers into Customers

May 19, 2011 by Pamela Leave a Comment

It’s common practice to focus on trends, design and shopability to (hopefully) increase and maintain sales. For the most part, these topics play a major role in a site’s sell-through rate. Let’s not, however, overlook the less obvious reasons shoppers may be abandoning your online store. Your return policy can make or break a sale all on its own. Consumers want to feel … [Read more...]

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headshot of Pamela Hazelton I'm an ecommerce and online business consultant and developer, focusing on social media, online marketing and conversions.
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