That video you created to market your product or services to the masses? You know, the one you spent a heap of money on? It's beautiful, right? It's grabbing, it's just the right length, and it's so-darned convincing you're sure it will boost conversions like nothing else. Right. Perhaps that … [Read more...] about What’s Missing in Your Video Marketing
You May Think it’s a Man’s World…
A recent encounter at a conference reminded me of the importance of understanding your target audience, and finding the right way to communicate with them. That includes men, women, and all the possible races and sexualities that your customers may represent. While my experience as a woman is only … [Read more...] about You May Think it’s a Man’s World…
Lock Up those Passwords with LastPass
Move over pen and paper. And stop storing sensitive passwords in the browser. LastPass can handle it all, affordably. I've used many methods to store login information. From standalone apps and encrypted spreadsheets, I've tried it all. Password managers are designed to help protect this … [Read more...] about Lock Up those Passwords with LastPass
No, You Cannot Pick My Brain
I know, it sounds kinda selfish, but hear me out... Real professionals, especially those who use a humanistic approach in their business, are happy to share with others. Success stories, failures, opinions and hard advice based on experience. We do this because we care, and want to see others … [Read more...] about No, You Cannot Pick My Brain
How We Can Learn from Target’s Mistake During Lilly Pulitzer Launch
Sunday's launch of Target's Lilly Pulitzer line resulted in ridiculously long lines at the company's brick-and-mortar stores, and brought Target.com to a screeching halt. It's no surprise that thousands rushed to get their hands on some of the summer's hottest trends. We'd expect, however, more … [Read more...] about How We Can Learn from Target’s Mistake During Lilly Pulitzer Launch
In Laymens’ Terms, this is Responsive Web Design
With Google's new updates that affect mobile search ranks for websites that aren't mobile friendly, lots of small business owners are asking: "What exactly is responsive website design?" Fortunately, web design firm verve answers with this easy-to-understand infographic. Scroll down to read a few … [Read more...] about In Laymens’ Terms, this is Responsive Web Design
Will Your Site Be Punished by Google’s Friendly Mobile Update?
If plenty of the big guys are in line to see a drop in traffic due to unfriendly mobile versions of their websites, the small businesses can expect to see repercussion as well. Google's latest update puts more focus on mobile-friendly sites, including online stores. The update - aka "Mobilegeddon" … [Read more...] about Will Your Site Be Punished by Google’s Friendly Mobile Update?
An Open Letter to Shareaholic
[UPDATES] Shareaholic has been making changes. See bottom of this post for ALL updates as I realize them!! This post is in response to Shareaholic's VP of Product David Zakur, who posted a "clarification" of things I've previously reported here and here. I responded directly to his post, but my … [Read more...] about An Open Letter to Shareaholic