August 10 is National Lazy Day. While that might not be something you celebrate, you can bet hashtags and memes about laziness will be shared across social media. “National days” — most of which give recognition to oft-ignored things, issues, or actions — have taken the internet by storm. There are … [Read more...] about Little-known Holidays Can Boost Traffic and Sales (PeC)
That video you created to market your product or services to the masses? You know, the one you spent a heap of money on? It's beautiful, right? It's grabbing, it's just the right length, and it's so-darned convincing you're sure it will boost conversions like nothing else. Right. Perhaps that … [Read more...] about What’s Missing in Your Video Marketing
Finally. Google is listening. When the search giant forced us to connect a Google+ profile to a YouTube channel, things got difficult. In fact, one client's YouTube channel is still tied to an employee's Google+ account instead of the rightful owner, despite several attempts to disconnect it from … [Read more...] about Google Nixing Tying a Plus Profile Across Services & Channels
Creating great content is only the first step in attracting visitors and boosting conversions. People have to be informed about the existence blog posts and articles. CoSchedule, an editorial calendar and social media planner for sites running WordPress, saves time and frustration when it comes to … [Read more...] about CoSchedule: The WordPress Calendar and Social Post Scheduler Everyone Needs
Many companies rely on quotes from industry experts and publications to help push specific products and/or services. How many of us, however, research those statements to ensure quotes are accurately describing what we're contemplating buying? Last summer I wrote about mis-attributing quotes - a … [Read more...] about Question of the Week: Do You Research Quotes about Products?
Part of the fun of attending conferences, conventions and trade shows is the swag*. You know, all the supposedly cool stuff crammed into a bag or handed out at booths. The bulk of it though, goes right in the trash. So, if you're trying to come up with some neat giveaways, keep in mind that many … [Read more...] about 10 Promo Items That Go Right in the Trash
Google hasn't had much presence in social media. Google Buzz, in my opinion, hasn't done enough for business to make it worth the effort (I do, however, cross-post to Buzz using TweetDeck). Guess how many direct responses I've received to my buzzes? Zero. How many followers do I have? Zero. I was … [Read more...] about Wait… We All Have Google Profiles?
Websites like Groupon, which allow people to “crowd purchase” products and services from local retailers, are becoming popular, mostly due to current economies. It makes sense for online stores selling items normally used in bulk to offer volume discounts, but what about specialty or high-dollar … [Read more...] about PeC: Volume Discounts – The Right Words to Boost Sales