Whether you're a social media service provider or an online business owner wanting to manage your company's own online marketing, the Social Media Marketing Society provides key insight and training. Provided by Social Media Examiner (a top resource for all things social), membership in the society … [Read more...] about Last Chance to Sign Up for Social Media Marketing Society
For years - actually, ever since I started analyzing online stores and business - I've advised clients to provide real content to their visitors. Content that entertains, supports and connects with the target audience, and ultimately ties-in with the act of conversion. This is called content … [Read more...] about Content Marketing is Key for Growth and Long-Term Survival
Social media networks are ever-changing. Not only in features, but also in the audiences that use them. The top trend over the last year has been the growth of image-focused social networks — particularly Pinterest, Instagram and Snapchat — among specific demographics. Facebook was once a top-choice … [Read more...] about Who’s Using the Top Social Networks?
So long, ugly and confusing YouTube annotations. YouTube is now linking video ads in the same backend dashboard as Google Shopping, making it easy for businesses to have related products automatically linked in their videos. TrueView for shopping lets you showcase product details and images, both of … [Read more...] about YouTube’s TrueView Lets You List Products Within Video Ads
Every business needs to focus on maintaining a healthy balance of attracting new customers and pleasing existing ones. Customer Relationship Management (CRM) is the key to growth and overall success. Yet, so many small- and micro-businesses are doing it wrong. This infographic from Visualistan … [Read more...] about Should Businesses Ditch Traditional CRM?
I've long said that if you want to grab the attention of your target audience well, you need to sell on Amazon and offer Amazon Checkout as a payment option on self-managed webstores. Many etailers have avoided taking that plunge because they see Amazon as a direct competitor. The fact is, though, … [Read more...] about Google to Launch Buy Buttons on Mobile Search
If mobilegeddon didn't inspire businesses to get cracking on launching mobile-friendly sites, maybe Bing's mobile-friendly updates will. Microsoft's search engine announced it's also lending more weight to listings that link to sites that work across multiple devices. Bing won't be as strict … [Read more...] about Bing Follows Suit; Wants Mobile-Friendly Websites
Still think you should invest in a mobile app for your local business? Or that a mobile site isn't necessary? Think again. SEO firm BrightLocal re-conducted a 2013 survey, whereas they asked 900 consumers about mobile usage and preferences when looking for products or services using mobile … [Read more...] about Survey Says: Local Consumers Expect Mobile Sites!