A recent study by Curalate reveals that, as a whole, marketers are failing when it comes to generating the right creatives for each channel. While 86% of marketers agree that the type of channel (social, email, online ads, etc.) dictates which image to use, 78% say they wind up using the same … [Read more...] about Study Shows Marketers Having Difficulty Reaching Target Audiences Properly
My First Periscope
I'd been putting off for a while, and this weekend I sat down and Periscoped for the first time. I had my location turned off, so I didn't appear on the map. And only three people came in. Okay, two left within a minute, and the lone user watching me didn't chat once. So here I sat, for 23 … [Read more...] about My First Periscope
Google’s Customer Match Lets You Target Existing Customers via AdWords
Online advertisers will soon be able to target existing customers via Google's wide range of services. Customer Match, which was announced last week, is designed to let businesses use a list of email addresses to target people across search, remarketing channels, and more. The system requires that … [Read more...] about Google’s Customer Match Lets You Target Existing Customers via AdWords
7 Email Marketing Myths [INFOGRAPHIC]
Many argue about the health of email marketing. Some think it's been replaced by social media, while others try to point out that recipients are trigger happy with that spam button. Unfortunately, plenty of reports are based on skewed data, or studies that include only a handful of test … [Read more...] about 7 Email Marketing Myths [INFOGRAPHIC]
Can Yelp Survive?
Maybe it wouldn't be so bad if Yelp fell off the face of the Internet. After all, the site is riddled with fake reviews, and the company's practice of hiding a portion of useful, honest reviews is a big turnoff to users who just want to know if a business is worth visiting. According to Business … [Read more...] about Can Yelp Survive?
Avoid these SEO Mistakes! [INFOGRAPHIC]
Need a crash course on Search Engine Optimization? While this infographic from Fertile Frog won't teach you everything, it's a great starting place to analyze what you may be doing wrong. Google is getting more and more humanistic in its approach to determine what web pages are worthy of viewership. … [Read more...] about Avoid these SEO Mistakes! [INFOGRAPHIC]
Welcome to the 8-Second Era
The attention span of the average internet user has greatly decreased. Research shows that it's about 8 seconds. That's how long you have to grab someone's attention, and marketers have a difficult time determining how to leverage that short amount of time to get users to take action. Obviously, … [Read more...] about Welcome to the 8-Second Era
Always Be Building Your Email List
I'm in awe whenever I come across an online business that doesn't send marketing emails to current and potential customers. Even worse? When an established business launches its first email marketing program with zero subscribers. These businesses are not alone in the decision not to collect email … [Read more...] about Always Be Building Your Email List