During a recent layover in Atlanta, I did my usual walking around, taking in my surroundings. This breast pumping station stopped me in my tracks. Zappos and Mamava hit the mark on this one. I've thought these portable units were brilliant since I'd first seen them, but the in-your-face yet so … [Read more...] about Brilliant Slogan for Breast Pumping Suite
Chances are, while you're reading this, your inbox is overflowing with marketing emails for scores of different products and services. What makes you take the first desired action of opening the message? What makes you actually read what's inside, and what drives you to click a call to action? If … [Read more...] about 13 Musts to Get More Opens, Clicks and Conversions from Email Marketing
I, like so many others, watched Candace Payne's modeling of a Chewbacca mask in laughing tears. Unlike so many other viral videos, this one left me having to share it with friends, but not on the Internet. No, I had to queue it up on my iPad so I could watch it with them, experiencing the same … [Read more...] about Why the Chewbacca Mask Lady Video Has Over 140M Views
After just a day, Facebook's Reactions is taking the social world by storm. Whether users love it or hate it, they're using it. And we're already seeing boosts in post engagement as a result. Translation: Smaller businesses and professional pages can leverage results to provide more relevant … [Read more...] about Facebook’s Reactions Already Showing Engagement Rate Boosts
Facebook has rolled out reaction buttons for posts. These emoji-style buttons allow users to do more than like what you post. They can love it. They can laugh at what you said, and express amazement, sadness (unlike) and anger (hate). While some page owners and marketers don't care for the … [Read more...] about How Facebook’s New Reaction Buttons Will Help with Marketing
For online stores, product descriptions are key to bringing in traffic and closing sales. To reach the broadest audience and increase incoming traffic and conversions, you need to present your products differently in various locations. That means telling each product's story in different forms based … [Read more...] about Selling Online? Each Product Needs 5 Different Descriptions
A while back I talked about 12 elements each email campaign must include. Now, let's talk about how to properly prep your emails and your website to decrease chances for user frustration, including website overloads. Hopefully your next campaign will send a slew of visitors to your website. If it … [Read more...] about 5 Ways to Protect Your Site When Sending Mass Mailings
I get this question all the time. I've also been sharing with fellow Periscope users the need to educate their target audiences about the social tool that took off like a rocket. Simply put, so many people - even ones active on social media - either haven't heard of Twitter's live streaming network, … [Read more...] about What is Periscope?