Chances are, while you're reading this, your inbox is overflowing with marketing emails for scores of different products and services. What makes you take the first desired action of opening the message? What makes you actually read what's inside, and what drives you to click a call to action? If you're not certain, that's okay, because many people are unable to explain exactly … [Read more...]
Why the Chewbacca Mask Lady Video Has Over 140M Views
I, like so many others, watched Candace Payne's modeling of a Chewbacca mask in laughing tears. Unlike so many other viral videos, this one left me having to share it with friends, but not on the Internet. No, I had to queue it up on my iPad so I could watch it with them, experiencing the same hysterical laughter (mine, not hers) all over again. Payne is right... It IS the … [Read more...]
Facebook’s Reactions Already Showing Engagement Rate Boosts
After just a day, Facebook's Reactions is taking the social world by storm. Whether users love it or hate it, they're using it. And we're already seeing boosts in post engagement as a result. Translation: Smaller businesses and professional pages can leverage results to provide more relevant content to target audiences. Let's take a look at some insights for a an interest … [Read more...]
How Facebook’s New Reaction Buttons Will Help with Marketing
Facebook has rolled out reaction buttons for posts. These emoji-style buttons allow users to do more than like what you post. They can love it. They can laugh at what you said, and express amazement, sadness (unlike) and anger (hate). While some page owners and marketers don't care for the latest update, the new buttons are going to provide better insight into what your … [Read more...]
Selling Online? Each Product Needs 5 Different Descriptions
For online stores, product descriptions are key to bringing in traffic and closing sales. To reach the broadest audience and increase incoming traffic and conversions, you need to present your products differently in various locations. That means telling each product's story in different forms based on where the product will be listed. Sure, you can use algorithms to … [Read more...]
5 Ways to Protect Your Site When Sending Mass Mailings
A while back I talked about 12 elements each email campaign must include. Now, let's talk about how to properly prep your emails and your website to decrease chances for user frustration, including website overloads. Hopefully your next campaign will send a slew of visitors to your website. If it does, thought, there are chances the server won't be able to handle all the … [Read more...]
What is Periscope?
I get this question all the time. I've also been sharing with fellow Periscope users the need to educate their target audiences about the social tool that took off like a rocket. Simply put, so many people - even ones active on social media - either haven't heard of Twitter's live streaming network, or are confused about what it does. In a nutshell... Periscope allows you … [Read more...]
Study Shows Marketers Having Difficulty Reaching Target Audiences Properly
A recent study by Curalate reveals that, as a whole, marketers are failing when it comes to generating the right creatives for each channel. While 86% of marketers agree that the type of channel (social, email, online ads, etc.) dictates which image to use, 78% say they wind up using the same graphic across nearly all channels. That means they're using the same image to hype a … [Read more...]
My First Periscope
I'd been putting off for a while, and this weekend I sat down and Periscoped for the first time. I had my location turned off, so I didn't appear on the map. And only three people came in. Okay, two left within a minute, and the lone user watching me didn't chat once. So here I sat, for 23 minutes, talking about online business and working with your audience. I have no idea … [Read more...]
Google’s Customer Match Lets You Target Existing Customers via AdWords
Online advertisers will soon be able to target existing customers via Google's wide range of services. Customer Match, which was announced last week, is designed to let businesses use a list of email addresses to target people across search, remarketing channels, and more. The system requires that users are logged into their Google account, and that they have given their email … [Read more...]
7 Email Marketing Myths [INFOGRAPHIC]
![7 Email Marketing Myths [INFOGRAPHIC]](http://www.pamelahazelton.com/wp-content/uploads/2015/09/email-marketing-myths-thumb-150x150.png)
Many argue about the health of email marketing. Some think it's been replaced by social media, while others try to point out that recipients are trigger happy with that spam button. Unfortunately, plenty of reports are based on skewed data, or studies that include only a handful of test subjects. This infographic from Alchemy Worx points out some of the most common myths of … [Read more...]
Can Yelp Survive?
Maybe it wouldn't be so bad if Yelp fell off the face of the Internet. After all, the site is riddled with fake reviews, and the company's practice of hiding a portion of useful, honest reviews is a big turnoff to users who just want to know if a business is worth visiting. According to Business Insider, shares are down 56% for the calendar year, and a staggering 65% over … [Read more...]