I'm in awe whenever I come across an online business that doesn't send marketing emails to current and potential customers. Even …
Optimizing the Welcome Email
Every new subscriber to your email list should receive verification. Typically this is in the form of an email that first thanks …
It’s Not Too Late to Rekindle a Relationship with Email Subscribers
Recently I worked on an email campaign with an opt-in list that hadn't seen any contact for nearly a year. It was for a small …
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6 Ways to Manage Unsubscribe Requests Properly
Earlier this year I subscribed to dozens of mailing lists in a quest to learn what value they actually add. Though many were …
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