PeC Articles
Articles by Pamela Hazelton as published at Practical eCommerce. Print and web tips for online stores.
PeC: 5 Ways to Promote Multi-Item Orders
Oct 21st
Your goal, however, shouldn’t solely be focused on selling to the largest number of people. More items per order garners higher profits.
PeC: Increase Conversions with Alternate Payment Methods
Jun 24th
In the wake of high-profile security breaches, how do you make consumers trust you? By letting them choose how you get paid…
PeC: 11 Ways to Increase Conversions on Mobile Devices
May 27th
Recent studies say more than 80 percent of smartphone users shop with their devices. Can they shop your online store?
PeC: Using the Return Policy to Convert Shoppers into Customers
May 19th
Don’t overlook the less obvious reasons shoppers may be abandoning the online store.
PeC: Key Details for Effective Product Descriptions
Mar 24th
Consumers need to know why they should want or need a product. It’s your job to explain why in the simplest form.
PeC (ED): The Case Against Developing in Open Source Software
Mar 14th
Open source software frequently advances more quickly, addressing growing needs in an ever-changing industry. But online storeowners quickly realize the additional, substantial benefits of working with a more closed package.
PeC: 10 Ecommerce Checkout Strategies
Feb 24th
The checkout page(s) are your last chance to seal the deal and complete a sale. The process can make or break the transaction…
PeC: Volume Discounts – The Right Words to Boost Sales
Jan 27th
Websites like Groupon, which allow people to “crowd purchase” products and services from local retailers, are becoming popular, mostly due to current economies. It makes sense for online stores selling items normally used in bulk to offer volume discounts, but what about specialty or high-dollar items?
PeC: Selling Last-Minute Gift Certificates
Dec 17th
For years, gift certificates have been a difficult sell for the majority of small online stores. Here’s 6 tips on pushing for last-minute certificate purchases.
PeC: Last-Minute Holiday Sales Boosters
Nov 18th
Whether you didn’t get that head start you needed, or you’re looking to tie up a few loose ends, here are eight things that can benefit nearly any type of online store this shopping season.
