eCommerce, Shopability & webOS
PeC Articles
Articles by Pamela Hazelton as published at Practical eCommerce. Print and web tips for online stores.
PeC: Pros and Cons of Four Checkout Methods
Aug 23rd
There are hundreds of studies on the subject of shopping cart abandonment. Companies offering recovery-type services often rely on these statistics to tell us how their products can help. What are missing from the big picture, however, are the various reasons for abandonment. This is data that requires true interaction, via online shopper surveys and comments.
PeC: Usability Report Card: LiveOutThere.com
Aug 3rd
Each month I get the honor to tear apart an online store and provide a quick report card on usability (shopability).
July/August 2010: LiveOutThere.com
PeC: Eight Copywriting Rules for Increasing Conversion
Jul 22nd
When merchants talk about ecommerce conversion, it usually centers around design, button placement and ease of checkout. The process, though, actually starts the second someone lands on any web page. This is why textual content is so important.
PeC: 9 Techniques to Improve Conversion Rates
Jun 21st
With the ever-growing popularity of social media, online sweepstakes and contests, just how important is the actual conversion rate of an online store going to be in the future? In simple terms, the conversion rate is a measure of the number of unique visitors (potential customers) that actually make a purchase. The result is in
PeC: Usability Report Card: How-To-Plans.com
Jun 17th
Starting June 2010, each month I get the honor to tear apart an online store and provide a quick report card on usability (shopability). June 2010: How-To-Plans.com Read my report at Practical eCommerce
PeC: Are Your Visitors Anti-Social?
May 26th
It’s an online store’s job to educate consumers about the products it sells. We tell visitors how products work and why they need (or should want) to buy them. We do all this with the goal of making money. When it comes to Social Media, however, most ecommerce sites make the assumption that their visitors
PeC: Don’t Let Your Terms & Conditions Put Your Store in Hot Water
May 19th
If you’re like most online shoppers, you scroll right past a store’s Terms and Conditions, even if you have to check a box confirming you’ve read them. PeC recently published an article whereas a consumer is suing Overstock.com for imposing a $30 restock fee. The fee was outlined in the site’s Terms, which customers are
PeC: Conversion: Technology, Customers, and ‘Embraceability’
May 13th
Conversion rates of an online store rely on many things, and that includes the technology used for graphics, video and interactive content. When it comes to ecommerce, the question isn’t if you should adopt new technology, but when. Read the entire article at Practical eCommerce
PeC: Shopability First, Then Social Media
May 13th
Social Media is taking the Internet by storm. So much so, that I’m noticing a decline in focus on the usability and functionality of a site. This begs the question: Are online retailers attempting to use social media as the sole means to build or rebrand their business overnight? If the answer for anyone reading
PeC: Use Email Marketing? Ignore the BIG Picture!
May 5th
Are your email subscribers having trouble reading your offers? How many are being junked as a result? Here’s some tips on formatting emails so they’re readable by the largest possible audience… Read more at Practical eCommerce
