Ecommerce
Articles and tips on making ecommerce sites (online stores) shopable by current and potential customers. Want to increase conversions?
PeC: Convert Visitors by Engaging Them
Oct 11th
Converting visitors into customers is about more than just supplying great product information. It’s about more than a great design, simple navigation and customer service links.
Taking “Snapshots” of Web Pages
Oct 8th
There are many reasons one might need to take a snapshot of a web page. Most often, it’s to archive existing content or keep track of page variations.
While Google and other sites cache web pages, the best way to ensure you’ve got a timestamped copy of any page is to capture it yourself.
Whoops! Recovering Deleted Files
Oct 7th
When it comes to business, maintaining records – including store product images and descriptions – is key in the event of unexpected server woes. Backups are also necessary. But, what if you accidentally delete a necessary file?
Want More Comments? Can the Registration
Oct 5th
Count me among those who feel registration is just another word for “prepare to be frustrated” when it comes to commenting on a story or blog post. Sadly, so many sites still don’t get it…
Latest Technology? How About Customers First…
Oct 4th
You may be eager to update your online store to use the latest technology. By doing so, however, you just might be crippling your customer base.
Win A Social Web Strategy Makeover
Oct 1st
When Mirna Bard told me she was going to give away a $15,000 – $20,000 package, I couldn’t help but get excited. Read on for all the juicy details…
How to Educate Users and Customers via Twitter
Oct 1st
Twitter isn’t just for hyping products and sales offers. Companies can gain an edge by using microblogging as a means to educate customers about services and troubleshooting. Here are some ways to both educate and inspire when tweeting. Address pre-order questions by linking to defined policies. This requires you have easy-to-understand instructions on how to
What’s Acceptable Content-Lift?
Sep 29th
The meat of any web site or online store is the story each page tells. Content theft – the act of copying and pasting information from one site to another (without permission) – is not only illegal, it’s a good way to lose your customer base.
Why You Want to Pay Consultants, Designers & Developers More Money
Sep 28th
When seeking professional help, don’t let cost be the sole decision maker. Contractors who struggle less and can afford to keep learning often make for better results. Consider these 10 reasons why you want to spend more money and less time worrying about your project’s fate.
Air Miles, Flooz & Facebook Credits
Sep 27th
In 1999, Flooz set out to be the “cash back” currency for online shopping. It was a total failure. Now, one company is relying on Facebook Credits being popular “give backs” for ecommerce.
