Ecommerce
Articles and tips on making ecommerce sites (online stores) shopable by current and potential customers. Want to increase conversions?
Can’t Reach Your Own Web Site?
Apr 12th
It’s Monday morning and you just grabbed your coffee. The startup scan on your computer is nearly finished and you go over the day’s to-do list. You hear the familiar final load sound and open your favorite browser. You want to check in on… uh-oh, your web site won’t load. Hang on! Before you grab
PeC: Are New Customers Really Just a Stone’s Throw Away?
Apr 7th
Dig around the web and you’ll find hundreds of free services and applications designed to help you market your products and gain new customers. Many, in fact, are just a stone’s throw away. Fail to research, though, and you may find certain services and software could hurt your business; or, at the least, not bring
PeC: Don’t Wait Until There’s a Problem
Apr 1st
For some, $300 is a drop in the bucket. For me, it went 120-feet down… to my well pump. While it’s possible the pipe connected to the pump-which pumps water from below ground to a tank that’s used to feed water to our house-simply burst on it’s own, I can’t help to think that I
PeC: Spelling Your Way to Disaster
Oct 21st
If I had a nickel for every time someone used “they’re” instead of “their” and “it’s” instead of “its”, I’d be… well, rich. A professional image demands more than just proper grammar. Spelling mistakes can be a sure killer for online stores. Read more at Practical eCommerce
PeC: Keep It Simple and Straightforward
Jun 11th
During a recent online shopping experience, I was thrilled to find the particular store offered free shipping on orders of $25 or more. The large, bold graphic denoting such offer was in the upper-right hand corner of the screen. So I spent some time picking out a few more items, then I began the checkout process.
Read more at Practical eCommerce
Sales Killers: Anti-Spam, Auto Replies and Over Quotas
Feb 27th
Using spam filters? If you’re just an Internet user, it’s not a big deal. But in business, the standard practices could be costing you more money than scanning spam messages yourself.
