Must Read Web
Must Read articles relating to business, ecommerce and social media. My top picks from around the web.
PeC: Increase Conversions with Alternate Payment Methods
Jun 24th
In the wake of high-profile security breaches, how do you make consumers trust you? By letting them choose how you get paid…
Follow Friday 5: Social Media Gurus
Apr 15th
The rules and trends of social media are ever changing. It makes sense to follow people who stay on top of the latest happenings. Here are five of my favorite tweeters focused on our social world…
Follow Friday 5: Setting Yourself Up for Success
Apr 8th
Success. It’s something for which we all aim. We read books, articles and listen to motivational speakers, usually only when we make the time. If you’re looking for daily guidance or inspiration, follow and subscribe to RSS feeds for these key players…
Review: ENCHANTMENT (Guy Kawasaki) is a Must-Read
Mar 15th
I’ll admit, the number of business books I read is limited. Guy’s book “hooked” me during Chapter One. If you want to succeed (in anything), get Guy’s latest book. Seriously.
5 Reasons Why You Should Follow Key Tweeters in Your Field(s)
Feb 23rd
The folks I follow on Twitter provide me with information I want or need. Are you using social media to get the info crucial to your business?
Safety First: Storing Passwords
Feb 16th
Passwords are meant to protect everything about us, our customers and the business as a whole. If you don’t care enough to protect customer data, why should customers care enough about your company to pull out their wallets?
For the sake of safety and security, here’s some DOs and DON’Ts to keep in mind when it comes to password creation and storage.
Bridging the Gap Between Business and Consumer
Oct 18th
Gap’s efforts to market a new logo backfired. When they announced researching crowdsourcing, things got worse. What went wrong? And how can small business owners learn from Gap’s major mistakes?
What Google’s Instant Search Means for the Little Guy
Sep 9th
Yesterday Google launched its Instant Search functionality, and the Internet was all a-Twitter (and a-Facebook and a-Buzz) about how the new feature will affect Google itself. Some argue the change will kill Search Engine Optimization (SEO); others that it will kill Google’s paid placements. The reality is, Google Instant affects only the search method itself,
Nielsen Tells Us Not To Ignore Mobile Devices
Aug 31st
Earlier this month Nielsen produced a report detailing what Americans do online with their computers, laptops and mobile devices. The data is key to online store owners – telling us people use their smartphones heavily for email, social media and video watching.
Most eCommerce Sites Ignore the All-Important
Aug 5th
I’ve been working in the world of ecommerce for more than a decade. I’ve watched technology change the rules, and rules change technology. One thing, however, has remained pretty consistent. Sadly, it’s the reason so many online stores continue to struggle while, even in a crippling economy, others are meeting or exceeding previous years’ sales totals.
