eCommerce, Shopability & webOS
Must Read Web
Must Read articles relating to business, ecommerce and social media. My top picks from around the web.
Nielsen Tells Us Not To Ignore Mobile Devices
Aug 31st
Earlier this month Nielsen produced a report detailing what Americans do online with their computers, laptops and mobile devices. The data is key to online store owners – telling us people use their smartphones heavily for email, social media and video watching.
Most eCommerce Sites Ignore the All-Important
Aug 5th
I’ve been working in the world of ecommerce for more than a decade. I’ve watched technology change the rules, and rules change technology. One thing, however, has remained pretty consistent. Sadly, it’s the reason so many online stores continue to struggle while, even in a crippling economy, others are meeting or exceeding previous years’ sales totals.
PeC: Eight Copywriting Rules for Increasing Conversion
Jul 22nd
When merchants talk about ecommerce conversion, it usually centers around design, button placement and ease of checkout. The process, though, actually starts the second someone lands on any web page. This is why textual content is so important.
Want Your Router Hacked?
Jul 21st
If you missed step one of securing your network, you just may fall victim to a hack that’s getting released into the wild next week. Seismic’s Craig Heffner says he’s got a way to hack into millions of routers and he’s going to share it with the masses during the Black Hat 2010 conference July 28-29, 2010.
What is PA-DSS and Why Should I Care?
Jul 16th
Now that it’s a requirement, online store owners are finally starting to get the term PA-DSS drilled into their heads. I’ve spoken about this for some time, but it seems far too few merchant account providers took time to notify companies early and often. Some companies are already being charged monthly fees for not following the global security standard.
Accepting PayPal is Essential for Small Business Mobile Commerce
Jul 2nd
PayPal. It is, by far, the most common method of sending and receiving money without ever having to deal with actual credit card numbers. This alone has been an appealing aspect to online shoppers. With mobile commerce, accepting PayPal will become even more important.
Is the Future of eCommerce in the Palm of Our Hands?
Jun 7th
There’s great debate about the future of mobile commerce. Much of it takes place amongst store owners themselves, wondering if it’s worth investing in mobile versions of online stores, or applications for smartphones. With consumers upgrading from regular cell phones to mobile devices running off webOS, Android and Apple’s iPhone platform, the question shouldn’t be
PeC: Are Your Visitors Anti-Social?
May 26th
It’s an online store’s job to educate consumers about the products it sells. We tell visitors how products work and why they need (or should want) to buy them. We do all this with the goal of making money. When it comes to Social Media, however, most ecommerce sites make the assumption that their visitors
Shopability Matters: New LinkedIn Group
May 12th
Whether you’re a store owner, developer or designer, shopability matters! And a new group on the professional LinkedIn network is the place to learn, meet and discuss the issues of site and store usability and functionality. Join the Shopability Matters group on LinkedIn
Must Read: When Your Goal is the Impossible
May 10th
I spend a great deal of time reading ecommerce news, trends, artibles, blog posts and whatnot. I share many of them via Twitter and Facebook. And some, like this one, deserve a permanent spot at my site. And so starts a new section: Must Read Articles. First up: Dan Pallotta’s “When Your Goal is the
