Mistakes That Kill
Here’s your chance to learn from others’ mistakes. From organization and legal issues, to customer interaction and technology, there’s no sugar coating here…
Thinking About Working in the Cloud?
May 7th
Cloud computing is all the rage these days. The storing of contacts, tasks and meeting dates is taking many by storm, especially in the mobile world. But… is it safe?
PeC: Use Email Marketing? Ignore the BIG Picture!
May 5th
Are your email subscribers having trouble reading your offers? How many are being junked as a result? Here’s some tips on formatting emails so they’re readable by the largest possible audience… Read more at Practical eCommerce
Gifting Customers on Birthdays? Don’t Appear Cheap
May 2nd
Forget about sales when you wish people well for their annual celebration. Customers love to feel appreciated, and love discounts as well, but when it comes to birthdays, you may be better off just being a well-wisher.
PeC: Is Being Over-Techie Your Failed Loss Leader?
Apr 28th
Technology is a wonderful thing. Advancements have allowed companies to automate, well, nearly everything. These advancements save a great deal of money and, without them, there wouldn’t be so many great deals on the Internet. Trust me, I love a great bargain. However, I’d much rather walk away from a deal feeling like my patronage
Businesses: Do Your Employees Know Your Location?
Apr 16th
In my efforts to tell Foursquare just where I’m at, I’m spending time adding businesses to the service’s directory. It is apparent that I’ve overlooked something for quite some time – many employees have no clue where they work.
Email Snafus: 4,000 Tell Us What We Need to Know?
Apr 13th
From the number of times they log into to check their email to what they do with messages, 4,000 users were surveyed by AOL. While such a low number can’t really tell us the practices of the vast majority of email users, it does tell some rather compelling stories. There are mistakes from which we
PeC: Spelling Your Way to Disaster
Oct 21st
If I had a nickel for every time someone used “they’re” instead of “their” and “it’s” instead of “its”, I’d be… well, rich. A professional image demands more than just proper grammar. Spelling mistakes can be a sure killer for online stores. Read more at Practical eCommerce
PeC: Keep It Simple and Straightforward
Jun 11th
During a recent online shopping experience, I was thrilled to find the particular store offered free shipping on orders of $25 or more. The large, bold graphic denoting such offer was in the upper-right hand corner of the screen. So I spent some time picking out a few more items, then I began the checkout process.
Read more at Practical eCommerce
Sales Killers: Anti-Spam, Auto Replies and Over Quotas
Feb 27th
Using spam filters? If you’re just an Internet user, it’s not a big deal. But in business, the standard practices could be costing you more money than scanning spam messages yourself.
