Mistakes That Kill
Here’s your chance to learn from others’ mistakes. From organization and legal issues, to customer interaction and technology, there’s no sugar coating here…
Information Wants for Nothing: Free Content is a Killer
May 19th
How much money does someone who provides a wealth of free content really make selling premium goods? The answer: Not nearly as much as he could.
The Last Line of Defense? You!
Apr 15th
There’s a rule in the restaurant industry: It’s the server’s job to check the plate to ensure people get what they ordered. Any server worthy of a decent tip will always check meal orders against tickets and, if necessary, cover the cook’s behind.
Are You Committing Social Media Suicide?
Mar 16th
How many unwritten rules of ethics are there for using social media? Quite a few, it seems. Some mistakes can make or break a business, so it only makes sense to remind ourselves what’s cool and what’s taboo when it comes to posting on Facebook, Twitter and the like.
PeC: 10 Ecommerce Checkout Strategies
Feb 24th
The checkout page(s) are your last chance to seal the deal and complete a sale. The process can make or break the transaction…
Think Before Sharing via Social Apps & Tools
Feb 19th
Twitter announced suspension of two popular applications that violated the company’s policies. But they pull more than 100 apps each day. Is your reputation, or even worse, account info, at risk?
Safety First: Storing Passwords
Feb 16th
Passwords are meant to protect everything about us, our customers and the business as a whole. If you don’t care enough to protect customer data, why should customers care enough about your company to pull out their wallets?
For the sake of safety and security, here’s some DOs and DON’Ts to keep in mind when it comes to password creation and storage.
Bridging the Gap Between Business and Consumer
Oct 18th
Gap’s efforts to market a new logo backfired. When they announced researching crowdsourcing, things got worse. What went wrong? And how can small business owners learn from Gap’s major mistakes?
Whoops! Recovering Deleted Files
Oct 7th
When it comes to business, maintaining records – including store product images and descriptions – is key in the event of unexpected server woes. Backups are also necessary. But, what if you accidentally delete a necessary file?
Latest Technology? How About Customers First…
Oct 4th
You may be eager to update your online store to use the latest technology. By doing so, however, you just might be crippling your customer base.
What’s Acceptable Content-Lift?
Sep 29th
The meat of any web site or online store is the story each page tells. Content theft – the act of copying and pasting information from one site to another (without permission) – is not only illegal, it’s a good way to lose your customer base.
