eCommerce, Shopability & webOS
Mistakes That Kill
Here’s your chance to learn from others’ mistakes. From organization and legal issues, to customer interaction and technology, there’s no sugar coating here…
Are Employees Using Social Media Costing You Business?
Aug 26th
“We’re like private investigators trying to find out info about a company,” a reader said, referring to how many of us research providers and manufacturers online. “And their actions reflect on that company. I base my decision to do business with a company on what their employees say or do.”
Most eCommerce Sites Ignore the All-Important
Aug 5th
I’ve been working in the world of ecommerce for more than a decade. I’ve watched technology change the rules, and rules change technology. One thing, however, has remained pretty consistent. Sadly, it’s the reason so many online stores continue to struggle while, even in a crippling economy, others are meeting or exceeding previous years’ sales totals.
Don’t Let Statistics Fool You
Jul 30th
They’re the driving force behind product and service development. They’re also a key reason so many people are disappointed with one or more features of the tech devices they use. There’s more than meets the eye when it comes to companies driving their businesses based on what others say – and it could be costing you money you don’t need to spend.
PeC: Are Tabbed Browsers Bad for Business?
Jul 21st
PeC Blog Post: When tabbed browsing launched, life got easier. But are shoppers getting lost when trying to view supporting content?
Want Your Router Hacked?
Jul 21st
If you missed step one of securing your network, you just may fall victim to a hack that’s getting released into the wild next week. Seismic’s Craig Heffner says he’s got a way to hack into millions of routers and he’s going to share it with the masses during the Black Hat 2010 conference July 28-29, 2010.
What is PA-DSS and Why Should I Care?
Jul 16th
Now that it’s a requirement, online store owners are finally starting to get the term PA-DSS drilled into their heads. I’ve spoken about this for some time, but it seems far too few merchant account providers took time to notify companies early and often. Some companies are already being charged monthly fees for not following the global security standard.
Love Free Software & Apps? RTFM…
Jul 15th
With the ever-growing popularity of smartphones and apps comes an incessant need to reiterate the age-old message, “You get what you pay for.” Unfortunately, with so many people on the “I want it free” bandwagon, and thousands of brilliant (and some not-so-brilliant) developers eager to spread the love, tech communities are riding a roller coaster that’s close to throwing us all off track.
Don’t Write Off IE6 Just Yet…
Jun 1st
This week social media / tech site Mashable reported that the number of Internet Explorer 6 users has now dropped to under 5%. Their article aptly said IE6 is “finally nearing extinction.” Note the key words here though: finally… nearing…
The 140 – (username + 6) Rule
May 29th
As an avid Twitter user, I’m shocked how many social media “experts” and businesses tweet, paying no attention to simple math.
Are your tweets being edited, removing the most important information?
Is Your Ecommerce Site Over-Socialized?
May 27th
The purpose of an online store is to sell products and make money. Over-socializing pages can actually distract would-be customers, preventing you from achieving your true goal. It’s time to take a look at your ecommerce site and determine if your primarily promoting sales, or prompting shoppers to read and discuss their findings.
