Marketing
Should I Offer RSS Feeds?
Jul 14th
There’s debate over whether using Real Simple Syndication (RSS) for a business site’s blog or articles is beneficial. Some argue it keeps avid RSS subscribers away from the sites the articles are meant to promote, while others say these feeds do more for business than simply publishing content on a single domain.
Previous action against an app in the iPhone catalog by the New York Times calls us to take another look at the purpose of RSS and whether or not it’s good for business.
Who’s Really Doing Social Media?
Jul 13th
Social media is connecting more people with more services and products than any other marketing effort of the past. But who’s really behind all those posting accounts? In my experience, very few store owners.
How Many Subscribers Will “Like” Your Emails?
Jul 11th
With the infiltration of Facebook “Like” buttons on millions of web pages – from blog posts to product descriptions – what about letting email subscribers like content as well? Email marketing service company MailChimp will soon release the Facebook “Like” feature, which embeds the Like button into mass marketing emails.
Rock Solid Marketing? Try Again
May 14th
Last month I talked about a local Italian restaurant’s cheap marketing tactic of throwing baggies filled with stones and advertising at the end of driveways. It seems another place has caught onto this method and I’ve got another letter to write.
PeC: Use Email Marketing? Ignore the BIG Picture!
May 5th
Are your email subscribers having trouble reading your offers? How many are being junked as a result? Here’s some tips on formatting emails so they’re readable by the largest possible audience… Read more at Practical eCommerce
Gifting Customers on Birthdays? Don’t Appear Cheap
May 2nd
Forget about sales when you wish people well for their annual celebration. Customers love to feel appreciated, and love discounts as well, but when it comes to birthdays, you may be better off just being a well-wisher.
