A recent trip back home further proves what I’ve known for many years: Personal experiences can (and should) be a driving force behind our business decisions. They also help us better understand how consumers think.
Your goal, however, shouldn’t solely be focused on selling to the largest number of people. More items per order garners higher profits.
How much money does someone who provides a wealth of free content really make selling premium goods? The answer: Not nearly as much as he could.
That’s an argument I hear often, especially from small business owners. The bulk of them use it as an excuse for not taking the time to find ways to engage people.
In his latest book, Guy Kawasaki calls “nobodies” the new “somebodies”. Through social channels, he says, the “little guys” can (and often do) build the influence chain. He’s right. Here’s why.
There’s a rule in the restaurant industry: It’s the server’s job to check the plate to ensure people get what they ordered. Any server worthy of a decent tip will always check meal orders against tickets and, if necessary, cover the cook’s behind.
On Monday, uber-consultant Chris Brogan—who often uses personal experiences to teach or engage his followers—challenged us to find a way to create a chain reaction for online purchases.
Many companies rely on quotes from industry experts and publications to help push specific products and/or services. How many of us, however, research those statements to ensure quotes are accurately describing what we’re contemplating buying?
Part of the fun of attending conferences, conventions and trade shows is the swag. You know, all the supposedly cool stuff crammed into a bag or handed out at booths.
The bulk of it though, goes right in the trash. So, if you’re trying to come up with some neat giveaways, keep in mind that many people fly, and don’t want to pay luggage fees just to take your branded stuff home unless it’s really, really cool.
Google’s recognizable social presence is real-time social media results. Recently the company announced plans to integrate more of our “public” offerings into real-time displays.