If you ever truly wondered - and I hope you have - about how much the loading time of your website affects total sales and profits, Kissmetrics put together a mother of all infographics. In it, you'll find the typical stats on how mere seconds can make or break a visitor's session, as well as how … [Read more...] about How Website Load Times Eat Into Profits
Today I'm a bit of a multi-tasker. When I was younger, I thought multitasking was the ideal way to get a lot done. Turns out it just made everything take longer, and certainly not with best quality as a result. But, today, I'm working on my final slides for International Ecommerce Day, as I'll be … [Read more...] about Bill Weiland – A Tribute to a Man Who Truly Helped Shape the Success of Small Business Ecommerce
What started as a simple ebook on version 2, this is the 9th edition of The Official Guide to Miva Merchant. Currently distributed in PDF format (printing later this year), this 300+ page guide is made available to users for free, courtesy of Miva. It's a complete walk-through of the admin … [Read more...] about Official Miva Merchant Guide – Updated for 9.0003
If you're looking to grow your ecommerce business and boost conversions, you don't want to miss Ignite 2015! Hosted by Practical Ecommerce, Ignite takes place September 16th and 17th in Dallas, Texas. It's a must-attend event for ecommerce owners and marketers. Register by June 30th and … [Read more...] about Meet Me at Ignite 2015
I've long said that if you want to grab the attention of your target audience well, you need to sell on Amazon and offer Amazon Checkout as a payment option on self-managed webstores. Many etailers have avoided taking that plunge because they see Amazon as a direct competitor. The fact is, though, … [Read more...] about Google to Launch Buy Buttons on Mobile Search
Are online shoppers ready for one-tap buying within an email? If Chicago, Illinois firm Modest has anything to say about it, yes. Founded in 2012 by four engineers from President Obama's reelection campaign, the Modest mobile platform works with some existing shopping carts to create a shopping app. … [Read more...] about Will Purchasing Via Email Take Off?
If you spend any time looking at your customers' demographics (and you should), you'll notice that conversions by gender are never split right down the middle. This is also prevalent in social media network followers. For example, on Facebook 41% of those who interact with me are male, opposed to … [Read more...] about Online Shopping: How Men & Women Differ [infographic]
At the top of ecommerce headlines Thursday was a report by the Wall Street Journal that Amazon will open a physical "store" in Manhattan in time for the holiday rush. Should small business owners, including those with only an online presence, be concerned? Right now I have two answers to that … [Read more...] about Should Small Business be Concerned over Amazon’s First Physical Location?