eCommerce, Shopability & webOS
Ecommerce
Articles and tips on making ecommerce sites (online stores) shopable by current and potential customers. Want to increase conversions?
Why It Pays to Ask Customers What They Want
Sep 3rd
Dedicated users of the story submission and rating site Digg.com are still revolting against the site’s new design and features. Adding insult to injury, they aren’t just voicing their disapproval with comments and direct posts, either. Users are “digging” stories that are auto-submitted from Reddit – Digg’s major competitor.
Are you losing sales because you aren’t soliciting and considering customer feedback?
Nielsen Tells Us Not To Ignore Mobile Devices
Aug 31st
Earlier this month Nielsen produced a report detailing what Americans do online with their computers, laptops and mobile devices. The data is key to online store owners – telling us people use their smartphones heavily for email, social media and video watching.
Are Employees Using Social Media Costing You Business?
Aug 26th
“We’re like private investigators trying to find out info about a company,” a reader said, referring to how many of us research providers and manufacturers online. “And their actions reflect on that company. I base my decision to do business with a company on what their employees say or do.”
PeC: Pros and Cons of Four Checkout Methods
Aug 23rd
There are hundreds of studies on the subject of shopping cart abandonment. Companies offering recovery-type services often rely on these statistics to tell us how their products can help. What are missing from the big picture, however, are the various reasons for abandonment. This is data that requires true interaction, via online shopper surveys and comments.
The Reality of Blogging for Sales
Aug 23rd
Blogs can help support ecommerce sites, but they require dedication and posting consistency. You also need to realize what to expect – including a higher bounce rate on blog pages when posting links via social media.
Most eCommerce Sites Ignore the All-Important
Aug 5th
I’ve been working in the world of ecommerce for more than a decade. I’ve watched technology change the rules, and rules change technology. One thing, however, has remained pretty consistent. Sadly, it’s the reason so many online stores continue to struggle while, even in a crippling economy, others are meeting or exceeding previous years’ sales totals.
PeC: Usability Report Card: LiveOutThere.com
Aug 3rd
Each month I get the honor to tear apart an online store and provide a quick report card on usability (shopability).
July/August 2010: LiveOutThere.com
Don’t Let Statistics Fool You
Jul 30th
They’re the driving force behind product and service development. They’re also a key reason so many people are disappointed with one or more features of the tech devices they use. There’s more than meets the eye when it comes to companies driving their businesses based on what others say – and it could be costing you money you don’t need to spend.
Still Think Going Social is Worthless?
Jul 27th
It’s hard to ignore some 1.73 billion Internet users. Don’t take my word for it, though. Check out the in-depth video stats by JESS3.
Microsoft Tag: The QR Code on Steroids
Jul 27th
Microsoft Tag offers up more features using a colorful, visually appealing scan code. Custom tags let you integrate brand imagery and logos, and analytics let you track campaigns.
