If you ever truly wondered - and I hope you have - about how much the loading time of your website affects total sales and profits, Kissmetrics put together a mother of all infographics. In it, you'll find the typical stats on how mere seconds can make or break a visitor's session, as well as how … [Read more...] about How Website Load Times Eat Into Profits
Selling Online? Each Product Needs 5 Different Descriptions
For online stores, product descriptions are key to bringing in traffic and closing sales. To reach the broadest audience and increase incoming traffic and conversions, you need to present your products differently in various locations. That means telling each product's story in different forms based … [Read more...] about Selling Online? Each Product Needs 5 Different Descriptions
Stock Photos Could Be Hurting Your Business
Now, more than ever, internet users are visual. Design, colors, graphics, photos and other media all determine if they're going to hang out for a bit, or leave before 8 seconds is up. We know that integrating images in web pages is key to illustrate points and break the monotony of lengthy text. The … [Read more...] about Stock Photos Could Be Hurting Your Business
How Much Do Bad Shipping Addresses Cost Etailers?
You wake up to find a flurry of online orders. Unfortunately, a few of them will be undeliverable. In fact, more than a few... According to a recent study by shipping integration firm EasyPost, 4.7% of customers make errors when filling out shipping forms. Among the most common? Typos and formatting … [Read more...] about How Much Do Bad Shipping Addresses Cost Etailers?
What to Include in Navigation for Higher Conversions
With the average attention span of online shoppers decreasing — reportedly, we now have no more than 8 seconds to inform web visitors of important details — the tried-and-true methods of navigation are changing. For years, the most common way to present shipping details, guarantees, size charts, … [Read more...] about What to Include in Navigation for Higher Conversions
Classic Landing Page Tips that Work (INFOGRAPHIC)
Landing pages are key for both Search Engine Optimization (SEO) and conversions. While visitors can land on any page in the site, directing traffic to a designated landing page helps convert by showing all the key features of a service, product or group of products. Unfortunately, most websites get … [Read more...] about Classic Landing Page Tips that Work (INFOGRAPHIC)
Should Businesses Ditch Traditional CRM?
Every business needs to focus on maintaining a healthy balance of attracting new customers and pleasing existing ones. Customer Relationship Management (CRM) is the key to growth and overall success. Yet, so many small- and micro-businesses are doing it wrong. This infographic from Visualistan … [Read more...] about Should Businesses Ditch Traditional CRM?
Online Retailer Shows Us How to Give Shoppers What They Want
Typically infographics come from consulting and marketing firms, so I was surprised to find that alight - plus size clothing - an online retailer of plus size clothing - shared one that focuses on increasing conversions and handling post-order issues. Note, that while mobile apps better keep … [Read more...] about Online Retailer Shows Us How to Give Shoppers What They Want