According to various definitions, Pamela Hazelton fill many roles, but her overall goal is simple: to help businesses grow and succeed by increasing visibility and conversions.
Pamela started her first business—publishing a comic story & fiction magazine called Lacunae—in 1995. In 1999 she ventured into ecommerce when a few “print” and “brick and mortar” business clients wanted to sell online. Soon after, several mutual business friends asked for her help. Pamela’s first ecommerce client was a guy who told her one very late night, “I don’t know what I’m doing. All I do at night is drink beer and try to learn FrontPage.”
Having learned how to code the old-school way, Pamela ditched the guy’s work and rebuilt the core of the site from scratch so it would work well across various platforms. She then discovered the Miva Merchant shopping cart, which was expandable via third-party module plugins. At the time, there were but two major developers for the shopping cart, so Pamela teamed up with one of them and another coder, and launched an install service company. Miva Merchant store owners would purchase modules and pay DesignExtend.com to install and configure them to suit each store’s design and functionality.
Pamela went on to become a leading developer and consultant for the Miva Merchant platform, and also authored several versions of the shopping cart’s “Official Guide”.
Over the years, Pamela realized that while there were thousands of Miva Merchant users who needed assistance in the realm of shopability, online marketing, social media and related aspects of running shop, it was but a small percentage of businesses seeking online success. She branched out, and now works with clients of all sizes and on several different platforms.
Pamela also realize there is a BIG difference between the small business and the micro business. She’s worked with both, making her services both affordable and cutting-edge.
More about Pamela…
- Pamela has worked with several major brands, including Van Halen Store, AHAVA, TRX, Retro Planet, Casabella and Carrie D. Mader.
- Pamela has written for several publications and is a Contributing Editor for Practical eCommerce. Her articles appeared in every print edition of the magazine, and she continues to write posts and present webinars on the topic of conversion. (See all her articles here.)
- In the early years, she had a government contract writing documentation and training clients in several office programs, including the Microsoft Office suites and CCMail.
- Pamela’s initial career was in journalism. She holds a degree in that field, and was a criminal justice investigative reporter for the Texarkana Gazette.
- If you think you’ve seen Pamela on television, your eyes have not deceived you. She appeared on an episode of Cold Case Files on the subject of the Black Dahlia. Pamela launched BethShort.com in 1997, and chatted with Bill Kurtis about the murder of Elizabeth Short while the two strolled down Hollywood Blvd.
- While she doesn’t code as much as she used to, Pamela still uses Dreamweaver and NoteTab to develop sites. WYSIWYG editors really confuse her.
- Pamela has spoken at several Miva Merchant conferences on the topic of “shopability” and increasing conversions. She’s also spoken at IMA in Las Vegas.
- Over the years, Pamela has worked (in one way or another) on more than 800 online stores and websites. Her company has provided modules and customizations to more than 5,000 ecommerce sites.
- Her first book on ecommerce was for Miva Merchant 2.0, an eBook. She followed up with several ecommerce publications.
- Pamela is a dedicated student. Each day she allots time to learn about the latest trends in self-marketing, social media, customer retention and related topics.
- Pamela is married to Joseph M. Monks, an author and former comic book writer and creator, and the first totally blind film director.
- Always a New Yorker at heart, Pamela lives in the sunny state of Florida with Joe, their hound mutt, Mouse (who has her own Facebook page), and two black cats (Midnite and Shadow).
- Pamela likes to relax by cooking and baking.
Getting in Touch
Pamela handles her own social media accounts – so don’t be afraid to give her a shout (links to her profiles are at the top of this page). She also reviews all incoming requests.
Have a question? Whether you’re writing an article, or are curious about how to improve your online business, Pamela considers all requests for interviews, guest posts and writing content that addresses people’s needs. Please see the contact page for the preferred methods to reach her.