Archive for August, 2010
Nielsen Tells Us Not To Ignore Mobile Devices
Aug 31st
Earlier this month Nielsen produced a report detailing what Americans do online with their computers, laptops and mobile devices. The data is key to online store owners – telling us people use their smartphones heavily for email, social media and video watching.
Question of the Week: Price or Service?
Aug 30th
Shopping online isn’t always an easy task, especially when wanting to purchase a widely stocked product. Price comparison engines give us some guidance, but they only provide a limited number of resources. Store ratings give us ideas about the service we can expect. Which one, however, outweighs the other?
Are Employees Using Social Media Costing You Business?
Aug 26th
“We’re like private investigators trying to find out info about a company,” a reader said, referring to how many of us research providers and manufacturers online. “And their actions reflect on that company. I base my decision to do business with a company on what their employees say or do.”
Evernote is Missing the Boat on webOS
Aug 26th
Evernote Corporation says it’s note-taking and storing service works on every computer, every device. Now, after growing to more than 4 million users, it has forgotten its roots and has put fixing bugs and adding features to a webOS app on the “back burner”. Is this good business?
PeC: Pros and Cons of Four Checkout Methods
Aug 23rd
There are hundreds of studies on the subject of shopping cart abandonment. Companies offering recovery-type services often rely on these statistics to tell us how their products can help. What are missing from the big picture, however, are the various reasons for abandonment. This is data that requires true interaction, via online shopper surveys and comments.
Question of the Week: Would You Buy Toilet Paper Online?
Aug 23rd
I’ve bought nearly everything online – including groceries, shampoo, nutritional supplements, and yes, even toilet paper. It’s not common practice for me to buy toiletries online, but if the purchase pushes me over the free shipping threshold? Then add a 12-pack of Charmin to my order, please.
The Reality of Blogging for Sales
Aug 23rd
Blogs can help support ecommerce sites, but they require dedication and posting consistency. You also need to realize what to expect – including a higher bounce rate on blog pages when posting links via social media.
No Thanks, Best Buy, et al
Aug 19th
This week, Mashable reported on Best Buy’s latest social media marketing campaign: auto checking in customers who have an iPhone. According to the article, Best Buy will use shopkick to auto-login shoppers not via GPS, but rather, via a store sensor. Those running the shopkick app on iPhone and Android (to be released soon) devices will earn rewards.
Why are they ignoring users of “other” devices? You tell me…
Question of the Week: How Do You Kill Procrastination?
Aug 16th
Procrastination is a killer, especially in business. I always thought I was one of those uber-creative folks who worked better under pressure. As it turns out, my creativity level is about the same when I’m not so rushed. What’s your secret to success?
Pledge & Win (Kickstarter & Starbucks)
Aug 13th
What’s better than helping a blind guy realize his dream? Helping him and winning something cool – like a $25 Starbucks gift card.
