eCommerce, Shopability & webOS
Archive for May, 2010
The 140 – (username + 6) Rule
May 29th
As an avid Twitter user, I’m shocked how many social media “experts” and businesses tweet, paying no attention to simple math.
Are your tweets being edited, removing the most important information?
10 Ways My Palm Pre Plus Has Changed My Life
May 27th
I talk a great deal about Palm’s webOS because I rely heavily on it for business. With the ever-growing need to stay connected and organized, more and more business people need to adopt mobile devices. That doesn’t mean, though, that we need to work harder; we simply need to work smarter.
Is Your Ecommerce Site Over-Socialized?
May 27th
The purpose of an online store is to sell products and make money. Over-socializing pages can actually distract would-be customers, preventing you from achieving your true goal. It’s time to take a look at your ecommerce site and determine if your primarily promoting sales, or prompting shoppers to read and discuss their findings.
PeC: Are Your Visitors Anti-Social?
May 26th
It’s an online store’s job to educate consumers about the products it sells. We tell visitors how products work and why they need (or should want) to buy them. We do all this with the goal of making money. When it comes to Social Media, however, most ecommerce sites make the assumption that their visitors
Wondering What webOS Can Do?
May 22nd
If you’ve ever encountered a Palm user, you may have experienced what some my call an obsession with devices, especially webOS. And, you’d be right. Call it a crusade against all other smartphones (again, you’d be right), but when it comes right down to it, Palm webOS users aren’t just committed to a company name
Love webOS? 10 Things We Can Do to Make It Thrive
May 19th
It’s no secret, I love webOS, which is the driving force on my Palm device. You know what else I love? Word of mouth… You know who else loves this type of marketing? Yep, Apple.
Keep in mind that while HP can bring in the capital and the marketing experience, word of mouth is still key in selling just about anything. So if you love webOS and want to see it hit the big time, here’s 10 things you can do.
PeC: Don’t Let Your Terms & Conditions Put Your Store in Hot Water
May 19th
If you’re like most online shoppers, you scroll right past a store’s Terms and Conditions, even if you have to check a box confirming you’ve read them. PeC recently published an article whereas a consumer is suing Overstock.com for imposing a $30 restock fee. The fee was outlined in the site’s Terms, which customers are
Blogging for Sales
May 19th
Hosting a product or store-related blog not only inspires shopper interaction, but done right, it can help increase overall sales. There are some key strategies, though, and without them, you’re probably wasting a great deal of time.
Rock Solid Marketing? Try Again
May 14th
Last month I talked about a local Italian restaurant’s cheap marketing tactic of throwing baggies filled with stones and advertising at the end of driveways. It seems another place has caught onto this method and I’ve got another letter to write.
PeC: Conversion: Technology, Customers, and ‘Embraceability’
May 13th
Conversion rates of an online store rely on many things, and that includes the technology used for graphics, video and interactive content. When it comes to ecommerce, the question isn’t if you should adopt new technology, but when. Read the entire article at Practical eCommerce
