Wondering how your company’s customer support via social media networks weighs up against competitors? Sprout Social’s “The Social Business” infographic shows you. And the results leave lots of room for improvement. According to Sprout Social, the number of tweets and posts sent to brands over the past year rose by 77%, and customers are sending […]
Here’s an interesting report. According to G/O Digital, 62% of consumers who use social media to research a local and/or small business head to Facebook first. This falls right in line with what successful social media marketers know – while business users tend to flock to Twitter and Google+, the average shopper hangs out on […]
How different are men and women when it comes to researching products, making online purchases and sharing their finds with others? eCommerce intelligence platform MineWhat produced an infographic that shows the keys to success when marketing to men and women. While the company didn’t disclose how many online shoppers were surveyed or tracked, in my experience, the report appears to be quite valid.
At the top of ecommerce headlines Thursday was a report by the Wall Street Journal that Amazon will open a physical “store” in Manhattan in time for the holiday rush. Should small business owners, including those with only an online presence, be concerned? Right now I have two answers to that question: Yes and No. I’ll […]
If you’re not letting your shoppers play a key role in content generation, you’re missing out on sales. Here are some key ways to turn feedback and questions into powerful content.
I don’t ask for much. When I do, it’s usually not for myself. Today I am asking my colleagues, friends and followers to “click to vote” for Fort Myers, Fl owned Elevator Works in their quest for a CHASE Mission Main St Grant. The company is co-owned by my brother in law, and the grant […]
If you want more people to create accounts, subscribe to your mailing list, and actually complete the checkout process, you have to stop telling them what they should do, and let them tell you what they want to do. Especially when the desired outcome is exactly the same. Read my post at PracticalEcommerce (published […]
On November 5th, Facebook’s new Platform Policies will affect thousands of micro and small businesses that generate page likes by offering coupons and contest entries, including the ones hosted by Mommy blogging and related websites. That’s when it will be against the rules to require a “like” for any kind of exchange (discounts, giveaways, etc.). I actually use […]
Last month I reported on various issues regarding the Shareaholic WordPress plugin and suite of apps. While the bulk of responses I received from users was supportive, I did get quite a few questions, some not so positive. And that’s okay. I don’t expect everyone to agree with my methods to push my findings out […]