Pamela Hazelton

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6 Cool Benefits of Playing Pokemon Go

We work. We play. If we don't do both, we'll wind up either broke or miserable. That's why when Pokemon Go launched the other day, I hopped on board, even though I never really played Pokemon previously. I am aware of the potential … [Read Today's Post...]

8 Days and No Checked Bags

While packing for a trip to Upstate New York to see my parents, I took my time selecting what would go and what would stay at home. The end result was a small rolling carry on and a large purse. For eight days. The process of narrowing down what I needed actually took me about […]

Snagshout: Legit Site to Get Crazy Discounts in Exchange for Honest Reviews

I’m always skeptical when I’m directed to sites that offer deals that are seemingly too good to be true. So, when I finally decided to give Snagshout a try, I was prepared for the process to be tedious, and the advertised deals not realistic. But, that’s not the case at all. Snagshout lets you grab […]

Why the Chewbacca Mask Lady Video Has Over 140M Views

I, like so many others, watched Candace Payne’s modeling of a Chewbacca mask in laughing tears. Unlike so many other viral videos, this one left me having to share it with friends, but not on the Internet. No, I had to queue it up on my iPad so I could watch it with them, experiencing the same […]

Graphic reads: Face it, you're not Amazon. In fact, you shouldn't even try to be. Be real. Be human. Be you.

Facebook’s Reactions Already Showing Engagement Rate Boosts

After just a day, Facebook’s Reactions is taking the social world by storm. Whether users love it or hate it, they’re using it. And we’re already seeing boosts in post engagement as a result. Translation: Smaller businesses and professional pages can leverage results to provide more relevant content to target audiences. Let’s take a look […]

How Facebook’s New Reaction Buttons Will Help with Marketing

Facebook has rolled out reaction buttons for posts. These emoji-style buttons allow users to do more than like what you post. They can love it. They can laugh at what you said, and express amazement, sadness (unlike) and anger (hate). While some page owners and marketers don’t care for the latest update, the new buttons are […]

Selling Online? Each Product Needs 5 Different Descriptions

For online stores, product descriptions are key to bringing in traffic and closing sales. To reach the broadest audience and increase incoming traffic and conversions, you need to present your products differently in various locations. That means telling each product’s story in different forms based on where the product will be listed. Sure, you can use […]

5 Ways to Protect Your Site When Sending Mass Mailings

A while back I talked about 12 elements each email campaign must include. Now, let’s talk about how to properly prep your emails and your website to decrease chances for user frustration, including website overloads. Hopefully your next campaign will send a slew of visitors to your website. If it does, thought, there are chances the […]

What’s Missing in Your Video Marketing

That video you created to market your product or services to the masses? You know, the one you spent a heap of money on? It’s beautiful, right? It’s grabbing, it’s just the right length, and it’s so-darned convincing you’re sure it will boost conversions like nothing else. Right. Perhaps that video is unbelievably stellar. Maybe […]

You May Think it’s a Man’s World…

A recent encounter at a conference reminded me of the importance of understanding your target audience, and finding the right way to communicate with them. That includes men, women, and all the possible races and sexualities that your customers may represent. While my experience as a woman is only one example, there’s a plethora of […]