Pamela Hazelton

Still delaying a mobile version of your online store or web site? If my previous post hasn't convinced you, maybe QR Codes will. After all, people are already using them to find hidden goodies - like Calvin Klien's uncensored video showing off their new jeans. A Quick Response (QR) Code is a two-dimensional scan code that is similar to UPCs and other barcodes. However, rather than bringing up product names and...

In the world of business and ecommerce, smartphones are steadily becoming more of a necessity than a luxury. The ability to handle email, support correspondence and task delegation while out of the office is not only appealing, but makes everything run more smoothly by eliminating time gaps while tending to outside duties. Deciding which smartphone is right for you and your business, however, is not a simple...

With the infiltration of Facebook "Like" buttons on millions of web pages - from blog posts to product descriptions - what about letting email subscribers like content as well? Email marketing service company MailChimp will soon release the Facebook "Like" feature, which embeds the Like button into mass marketing emails. At first look, this new method of interaction and word-of-mouth branding seems to be just...

Statistics. They're the driving force behind product and service development. So much so, in fact, that they're a key reason so many people are disappointed with one or more features of the tech devices they use. I'm talking computers, smartphones, even gaming systems. But there's more than meets the eye when it comes to companies driving their businesses based on what others say - and it could be costing you money...

Last time, I talked about using QR Codes to help push mobile business. These “scancodes” can direct users to web sites, provide contact information and even connect to wireless devices. But, they’re limited. Enter: Microsoft Tag – a colorful, visually appealing code that offers more than just the basics. With Microsoft Tag you can create custom tags that allow you to integrate your brand within the tag itself....