Screenshot from Michael's Online Store

What to Include in Navigation for Higher Conversions

With the average attention span of online shoppers decreasing — reportedly, we now have no more than 8 seconds to inform web visitors of important details — the tried-and-true methods of navigation are changing. For years, the most common way to present shipping details, guarantees, size charts, and other pertinent product and order information has […]

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Welcome to the 8-Second Era

The attention span of the average internet user has greatly decreased. Research shows that it’s about 8 seconds. That’s how long you have to grab someone’s attention, and marketers have a difficult time determining how to leverage that short amount of time to get users to take action. Obviously, the key is communicating that the […]

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CoSchedule: The WordPress Calendar and Social Post Scheduler Everyone Needs

Creating great content is only the first step in attracting visitors and boosting conversions. People have to be informed about the existence blog posts and articles. CoSchedule, an editorial calendar and social media planner for sites running WordPress, saves time and frustration when it comes to getting content seen. I’ve tried many scheduling tools for blog […]

Picture of a beautiful sunset.

Don’t Miss those Short-Lived Big Moments

I’m still in Arizona. Yesterday it hit 114 degrees. Even with only 22% humidity, it was unbearable! I was able to hop outside for a few moments to be taken in by this beautiful sunset. The unique cloud pattern was mesmerizing. And in less than a minute, that perfect sight was gone. I shot this pic […]

Graphic reads: Face it, you're not Amazon. In fact, you shouldn't even try to be. Be real. Be human. Be you.

Screenshot of Weather in Phoenix

A Busy Week Learning While Beating the Heat

This week I’m in sunny and HOT Phoenix, working with long-term client Van Halen Store. Oh, yes, I’m surrounded by enough Van Halen merchandise and memorabilia to last me for years. Speaking of years: Jeff, the owner, and I have been working together via remote for nearly 15. The few opportunities we’ve had to work […]

Dale Brown of Blackwater

He’s Gone. May His Message Be Heard by All.

As I write this, I just received word that a local musician – a friend, a father, a family man by every sense of the word – has lost his battle with melanoma. I was fortunate to be able to volunteer for a fundraising event last year, hosted at BackStreets Sports Bar in beautiful Cape […]

Optin Monster A/B Test

Always Be Building Your Email List

I’m in awe whenever I come across an online business that doesn’t send marketing emails to current and potential customers. Even worse? When an established business launches its first email marketing program with zero subscribers. These businesses are not alone in the decision not to collect email addresses until they are ready to connect. But it’s a wrong […]

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Want to Be More Productive? Take More Breaks…

Ever sit down at the desk with the intent to spend 10 minutes updating something, only to find yourself still working some two hours later? Yeah, me too. The more we work without breaks, the less we actually get done. That’s science… frequent breaks make us more focused and productive. I used to take a five minute […]

The Official Guide to Miva Merchant 9 EBOOK

Official Miva Merchant Guide – Updated for 9.0003

What started as a simple ebook on version 2, this is the 9th edition of The Official Guide to Miva Merchant. Currently distributed in PDF format (printing later this year), this 300+ page guide is made available to users for free, courtesy of Miva. It’s a complete walk-through of the admin interface, and all the tools […]

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Last Chance to Sign Up for Social Media Marketing Society

Whether you’re a social media service provider or an online business owner wanting to manage your company’s own online marketing, the Social Media Marketing Society provides key insight and training. Provided by Social Media Examiner (a top resource for all things social), membership in the society is designed to save time and money when it […]