Hijacking this Hashtag was Brilliant… And Totally Acceptable

July 23, 2014 by Leave a Comment

We’ve all been there. We click a Twitter hashtag of interest, and are stuck siphoning through spam. That, or a company creates a hashtag that totally backfires. Which begs the question: When is it okay to hijack a hashtag?

Before you say never, check this “hijack” out for the #HotDogDay (used heavily on July 23rd for National Hot Dog Day):

Screencap of hashtag hijacked to promote awareness of how heat kills dogs

The appropriate use of #hotdogday to raise awareness? I love it…

Two thumbs up for this great way to promote awareness about how leaving dogs in hot cars can kill.

Have you seen any on-the-money hashtag hijacks that deserve praise? Chime in!

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Finally You Can Save Facebook Content

July 22, 2014 by Leave a Comment
facebook-saved

It was long overdue, but Facebook has finally realized that both professionals and media fanatics only have 24 hours in the day. Facebook Save was introduced this week, allowing mobile users to save content for later viewing. "Every day, people … [Continue reading]

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Sometimes Turning Customers Away is a Good Thing

July 21, 2014 by Leave a Comment
Sign posted at Starbucks says its out of coffee, tea, and more.

During a recent visit to my local Starbucks, I saw this sign in the window. Wait. Did they really post a hand-written sign on the door stating there was no brewed or iced coffee, iced tea, oatmeal or Americano? They sure did. And it was smart … [Continue reading]

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Would People Buy Your Products on Facebook?

July 19, 2014 by Leave a Comment
Screenshot of Facebook's Buy Button Test

Facebook wants to know if its massive user base wants to buy products on-the-fly. The company announced this week that it is testing a new program for small- and medium-sized businesses that would allow merchants to sell directly via Facebook. If … [Continue reading]

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5 Surefire Ways to Totally Mismarket Your Content on Social Networks

July 18, 2014 by 2 Comments
fastest-ages-social-media

Want to alienate potential and existing customers alike? Ruin the social experience. Don't worry, the big guys do it, too. Mismarketing content is a good way to turn off users, no matter how savvy they are. Whether out of failures to test, or … [Continue reading]

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US Airways NSFW Tweet: Don’t Miss the Real Lesson

April 18, 2014 by 2 Comments
US Airways Apologizes

US Airways hasn't fired the employee who tweeted a pornographic picture from the airline's official Twitter account, calling the act an "honest mistake". On Tuesday, US Airways spokesperson Matt Miller told Mashable that the accidental post was made … [Continue reading]

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And Still, Paying for Fake Reviews is Popular

April 17, 2014 by Leave a Comment
Misleading Yelp Review Service

Perusing the peopleperhour.com site (where I do post some of my own services), I ran across some "hourlies" that seem to be generating some decent, albeit, easy cash for such users. A quick search brought up dozens of listings for writing reviews on … [Continue reading]

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Did the Heartbleed Bug Finally Open Your Eyes?

April 16, 2014 by Leave a Comment

The Heartbleed bug is the most serious internet bug uncovered to date. It's so serious that experts are now expecting the web to slow to a crawl over the next weeks while companies scramble to fix thousands upon thousands of web sites. In fact, the … [Continue reading]

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YouTube: To Monetize or Not

April 15, 2014 by Leave a Comment
YouTube's Monetize Screen

I'm seeing a horrible trend on YouTube these days. Too many business accounts are opting to "monetize" their videos. The quest to make a few bucks could actually be bad for business. YouTube's platform allows qualified accounts to make money off … [Continue reading]

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Allow Customers to DM You on Twitter to Potentially Avoid Damaging Tweets

October 15, 2013 by Leave a Comment
Allow DMs from Anyone Setting

By default, in order to send a direct message (DM) on Twitter, the tweeter must be following you. It's a handy setting that helps cut down on "silent" spam. But businesses—especially online store owners—should consider checking the option to allow … [Continue reading]

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