Hijacking this Hashtag was Brilliant… And Totally Acceptable

We’ve all been there. We click a Twitter hashtag of interest, and are stuck siphoning through spam. That, or a company creates a hashtag that totally backfires. Which begs the question: When is it okay to hijack a hashtag?

Before you say never, check this “hijack” out for the #HotDogDay (used heavily on July 23rd for National Hot Dog Day):

Screencap of hashtag hijacked to promote awareness of how heat kills dogs

The appropriate use of #hotdogday to raise awareness? I love it…

Two thumbs up for this great way to promote awareness about how leaving dogs in hot cars can kill.

Have you seen any on-the-money hashtag hijacks that deserve praise? Chime in!

Finally You Can Save Facebook Content

facebook-saved

It was long overdue, but Facebook has finally realized that both professionals and media fanatics only have 24 hours in the day. Facebook Save was introduced this week, allowing mobile users to save content for later viewing. "Every day, people … [Continue reading]

Sometimes Turning Customers Away is a Good Thing

Sign posted at Starbucks says its out of coffee, tea, and more.

During a recent visit to my local Starbucks, I saw this sign in the window. Wait. Did they really post a hand-written sign on the door stating there was no brewed or iced coffee, iced tea, oatmeal or Americano? They sure did. And it was smart … [Continue reading]

Would People Buy Your Products on Facebook?

Screenshot of Facebook's Buy Button Test

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5 Surefire Ways to Totally Mismarket Your Content on Social Networks

fastest-ages-social-media

Want to alienate potential and existing customers alike? Ruin the social experience. Don't worry, the big guys do it, too. Mismarketing content is a good way to turn off users, no matter how savvy they are. Whether out of failures to test, or … [Continue reading]

US Airways NSFW Tweet: Don’t Miss the Real Lesson

US Airways Apologizes

US Airways hasn't fired the employee who tweeted a pornographic picture from the airline's official Twitter account, calling the act an "honest mistake". On Tuesday, US Airways spokesperson Matt Miller told Mashable that the accidental post was made … [Continue reading]

And Still, Paying for Fake Reviews is Popular

Misleading Yelp Review Service

Perusing the peopleperhour.com site (where I do post some of my own services), I ran across some "hourlies" that seem to be generating some decent, albeit, easy cash for such users. A quick search brought up dozens of listings for writing reviews on … [Continue reading]

Did the Heartbleed Bug Finally Open Your Eyes?

The Heartbleed bug is the most serious internet bug uncovered to date. It's so serious that experts are now expecting the web to slow to a crawl over the next weeks while companies scramble to fix thousands upon thousands of web sites. In fact, the … [Continue reading]

YouTube: To Monetize or Not

YouTube's Monetize Screen

I'm seeing a horrible trend on YouTube these days. Too many business accounts are opting to "monetize" their videos. The quest to make a few bucks could actually be bad for business. YouTube's platform allows qualified accounts to make money off … [Continue reading]

Allow Customers to DM You on Twitter to Potentially Avoid Damaging Tweets

Allow DMs from Anyone Setting

By default, in order to send a direct message (DM) on Twitter, the tweeter must be following you. It's a handy setting that helps cut down on "silent" spam. But businesses—especially online store owners—should consider checking the option to allow … [Continue reading]